Public Relations Degree, Program Information at Chapman University

A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications. Find Colleges Offering Public Relations Degree.

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Career Options For Graduates

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Advertising and Promotions Managers
Job Description
Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Salary and Wages
Los Angeles-Long Beach-Glendale, CA Metropolitan Division
- Total Employment: 1,680
- Average Annual Salary: $99,890
- Average Hourly Rate: $48.03
Santa Ana-Anaheim-Irvine, CA Metropolitan Division
- Total Employment: 500
- Average Annual Salary: $94,540
- Average Hourly Rate: $45.45
Projections
- Total Employment (2006): 47,296
- Total Employment Projected (2016): 50,247
- Percent Job Growth: 6.24%
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Fluency of Ideas
- Originality
- Problem Sensitivity
- Deductive Reasoning
- Inductive Reasoning
- Category Flexibility
Public Relations Managers
Job Description
Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
Salary and Wages
Los Angeles-Long Beach-Glendale, CA Metropolitan Division
- Total Employment: 1,650
- Average Annual Salary: $119,260
- Average Hourly Rate: $57.34
Santa Ana-Anaheim-Irvine, CA Metropolitan Division
- Total Employment: 560
- Average Annual Salary: $100,110
- Average Hourly Rate: $48.13
Projections
- Total Employment (2006): 49,575
- Total Employment Projected (2016): 57,966
- Percent Job Growth: 16.93%
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Fluency of Ideas
- Problem Sensitivity
- Deductive Reasoning
- Inductive Reasoning
- Speech Recognition
- Speech Clarity
Communications Teachers, Postsecondary
Job Description
Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism.
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Deductive Reasoning
- Inductive Reasoning
- Speech Recognition
- Speech Clarity
Public Relations Specialists
Job Description
Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
Salary and Wages
Los Angeles-Long Beach-Glendale, CA Metropolitan Division
- Total Employment: 8,760
- Average Annual Salary: $66,210
- Average Hourly Rate: $31.83
Santa Ana-Anaheim-Irvine, CA Metropolitan Division
- Total Employment: 2,550
- Average Annual Salary: $60,340
- Average Hourly Rate: $29.01
Projections
- Total Employment (2006): 243,275
- Total Employment Projected (2016): 286,145
- Percent Job Growth: 17.62%
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Problem Sensitivity
- Deductive Reasoning
- Near Vision
- Speech Recognition
- Speech Clarity