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Apparel and Textile Marketing Management

Fresno City College (FCC)

  • A program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries. Includes instruction in applicable principles of textile and apparel design and manufacturing, sales and distribution systems, domestic and international market research, profitability, consumer research, and the design and implementation of marketing campaigns. Find Colleges Offering Apparel and Textile Marketing Management Degree.
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    • Job Description
      Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
      Salary and Wages

      Fresno, CA

      • Total Employment: 220
      • Average Annual Salary: $103,910
      • Average Hourly Rate: $49.96
      Projections
      • Total Employment (2006): 167,464
      • Total Employment Projected (2016): 191,549
      • Percent Job Growth: 14.38%
      Important Abilities
      • Oral Comprehension
      • Written Comprehension
      • Oral Expression
      • Written Expression
      • Fluency of Ideas
      • Originality
      • Problem Sensitivity
      • Deductive Reasoning
      • Inductive Reasoning
      • Speech Recognition
    • Job Description
      Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products.
      Salary and Wages

      Fresno, CA

      • Total Employment: 180
      • Average Annual Salary: $46,700
      • Average Hourly Rate: $22.45
      Projections
      • Total Employment (2006): 156,568
      • Total Employment Projected (2016): 156,379
      • Percent Job Growth: -0.1%
      Important Abilities
      • Oral Comprehension
      • Oral Expression
      • Speech Clarity
    Back To Fresno City College Profile
    Awarded Degrees and Program Completion Details
    Apparel and Textile Marketing Management
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