Retailing and Retail Operations
College of San Mateo (CSM)
Career Options For Graduates
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- First-Line Supervisors/Managers of Retail Sales Workers
- Job DescriptionDirectly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.Salary and Wages
Oakland-Fremont-Hayward, CA Metropolitan Division
- Total Employment: 8,270
- Average Annual Salary: $42,260
- Average Hourly Rate: $20.32
San Francisco-San Mateo-Redwood City, CA Metropolitan Division
- Total Employment: 7,330
- Average Annual Salary: $47,350
- Average Hourly Rate: $22.77
Projections- Total Employment (2006): 1,675,937
- Total Employment Projected (2016): 1,747,019
- Percent Job Growth: 4.24%

Important Abilities- Oral Comprehension
- Oral Expression
- Speech Recognition
- Speech Clarity
- Cashiers
- Job DescriptionReceive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.Salary and Wages
Oakland-Fremont-Hayward, CA Metropolitan Division
- Total Employment: 25,420
- Average Annual Salary: $25,060
- Average Hourly Rate: $12.05
San Francisco-San Mateo-Redwood City, CA Metropolitan Division
- Total Employment: 20,010
- Average Annual Salary: $25,880
- Average Hourly Rate: $12.44
Projections- Total Employment (2006): 3,500,169
- Total Employment Projected (2016): 3,381,931
- Percent Job Growth: -3.4%

Important Abilities- Oral Comprehension
- Oral Expression
- Number Facility
- Speech Recognition
- Speech Clarity
- Gaming Change Persons and Booth Cashiers
- Job DescriptionExchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.Projections
- Total Employment (2006): 27,109
- Total Employment Projected (2016): 28,924
- Percent Job Growth: 6.69%

Important Abilities- Oral Comprehension
- Oral Expression
- Near Vision
- Retail Salespersons
- Job DescriptionSell merchandise, such as furniture, motor vehicles, appliances, or apparel in a retail establishment.Salary and Wages
Oakland-Fremont-Hayward, CA Metropolitan Division
- Total Employment: 29,970
- Average Annual Salary: $27,680
- Average Hourly Rate: $13.31
San Francisco-San Mateo-Redwood City, CA Metropolitan Division
- Total Employment: 32,310
- Average Annual Salary: $30,230
- Average Hourly Rate: $14.54
Projections- Total Employment (2006): 4,476,942
- Total Employment Projected (2016): 5,033,766
- Percent Job Growth: 12.44%

Important Abilities- Oral Comprehension
- Oral Expression
- Speech Recognition
- Speech Clarity
- Sales Representatives, Services, All Other
- Demonstrators and Product Promoters
- Job DescriptionDemonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.Salary and Wages
Oakland-Fremont-Hayward, CA Metropolitan Division
- Total Employment: 760
- Average Annual Salary: $27,820
- Average Hourly Rate: $13.37
San Francisco-San Mateo-Redwood City, CA Metropolitan Division
- Total Employment: 320
- Average Annual Salary: $32,830
- Average Hourly Rate: $15.78
Projections- Total Employment (2006): 104,769
- Total Employment Projected (2016): 123,670
- Percent Job Growth: 18.04%

Important Abilities- Oral Comprehension
- Oral Expression
- Speech Recognition
- Speech Clarity
- Sales and Related Workers, All Other
- Stock Clerks, Sales Floor
- Job DescriptionReceive, store, and issue sales floor merchandise. Stock shelves, racks, cases, bins, and tables with merchandise and arrange merchandise displays to attract customers. May periodically take physical count of stock or check and mark merchandise.Important Abilities
- Oral Expression
- Speech Clarity
- Marking Clerks
- Job DescriptionPrint and attach price tickets to articles of merchandise using one or several methods, such as marking price on tickets by hand or using ticket-printing machine.
- Stock Clerks- Stockroom, Warehouse, or Storage Yard
- Job DescriptionReceive, store, and issue materials, equipment, and other items from stockroom, warehouse, or storage yard. Keep records and compile stock reports.
- Order Fillers, Wholesale and Retail Sales
- Job DescriptionFill customers' mail and telephone orders from stored merchandise in accordance with specifications on sales slips or order forms. Duties include computing prices of items, completing order receipts, keeping records of out-going orders, and requisitioning additional materials, supplies, and equipment.
- Driver/Sales Workers
- Job DescriptionDrive truck or other vehicle over established routes or within an established territory and sell goods, such as food products, including restaurant take-out items, or pick up and deliver items, such as laundry. May also take orders and collect payments. Includes newspaper delivery drivers.Salary and Wages
Oakland-Fremont-Hayward, CA Metropolitan Division
- Total Employment: 2,620
- Average Annual Salary: $26,420
- Average Hourly Rate: $12.70
San Francisco-San Mateo-Redwood City, CA Metropolitan Division
- Total Employment: 2,320
- Average Annual Salary: $28,570
- Average Hourly Rate: $13.74
Projections- Total Employment (2006): 445,092
- Total Employment Projected (2016): 421,337
- Percent Job Growth: -5.3%

Important Abilities- Oral Comprehension
- Oral Expression
- Near Vision
Awarded Degrees and Program Completion Details
Retailing and Retail Operations
| Total | Certificate | Associate | |
|---|---|---|---|
| Overall | |||
| All Students | 1 | 1 | - |
| By Gender | |||
| Male | 1 | 1 | - |
| Female | - | - | - |
| By Race | |||
| Non-Resident Alien | - | - | - |
| American Indian | - | - | - |
| Black | - | - | - |
| Asian | - | - | - |
| Hispanic | - | - | - |
| White | 1 | 1 | - |
| Unknown | - | - | - |
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This Program is Also Offered at Other Public Colleges in California
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- Highest Degree Offered: Associate's
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- Degrees or Certifications Awarded For This Program: 0
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- Degrees or Certifications Awarded For This Program: 0
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Source: IPEDS Survey 2007-2008
