(BCC) Marketing and Marketing Management Degree, Program Information at Broward Community College

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. Find Colleges Offering Marketing and Marketing Management Degree.

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Career Options For Graduates

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Advertising and Promotions Managers
Job Description
Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Fluency of Ideas
- Originality
- Problem Sensitivity
- Deductive Reasoning
- Inductive Reasoning
- Category Flexibility
Marketing Managers
Job Description
Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Projections
- Total Employment (2006): 167,464
- Total Employment Projected (2016): 191,549
- Percent Job Growth: 14.38%
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Fluency of Ideas
- Originality
- Problem Sensitivity
- Deductive Reasoning
- Inductive Reasoning
- Speech Recognition
Sales Managers
Job Description
Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Fluency of Ideas
- Originality
- Problem Sensitivity
- Deductive Reasoning
- Speech Recognition
- Speech Clarity
Business Teachers, Postsecondary
Job Description
Teach courses in business administration and management, such as accounting, finance, human resources, labor relations, marketing, and operations research.
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Deductive Reasoning
- Inductive Reasoning
- Speech Clarity

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Awarded Degrees and Program Completion Details

Marketing and Marketing Management

	Total	Certificate	Associate
Overall
All Students	16	8	8

By Gender
Male	9	5	4
Female	7	3	4

By Race
Non-Resident Alien	5	2	3
American Indian	-	-	-
Black	-	-	-
Asian	-	-	-
Hispanic	4	2	2
White	6	4	2
Unknown	1	-	1

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This Program is Also Offered at Other Public Colleges in Florida

Daytona Beach Community College

1200 W. International Speedway Blvd.
Daytona Beach, FL 32114

Degrees or Certifications Awarded For This Program: 3

Highest Degree Offered: Bachelor's
Campus Location: Small City
Tenure System: Has Tenure System
Students Enrollment: 10,000 - 19,999
Classification: Associates--Public Rural-Serving Large
Size & Residential Status: Large Two-Year

Florida Atlantic University

777 Glades Rd
Boca Raton, FL 33431

Degrees or Certifications Awarded For This Program: 282

Highest Degree Offered: Doctoral
Campus Location: Small City
Tenure System: Has Tenure System
Students Enrollment: 20,000 and Above
Classification: Research Universities (High Research Activity)
Size & Residential Status: Large Four-Year, Primarily Nonresidential

Florida Community College at Jacksonville

501 W State St
Jacksonville, FL 32202

Degrees or Certifications Awarded For This Program: 0

Highest Degree Offered: Bachelor's
Campus Location: Large City
Tenure System: Has Tenure System
Students Enrollment: 20,000 and Above
Classification: Associates--Public Urban-Serving Multicampus
Size & Residential Status: Very Large Two-Year

Florida Gulf Coast University

10501 Fgcu Blvd S
Fort Myers, FL 33965

Degrees or Certifications Awarded For This Program: 46

Highest Degree Offered: Master's
Campus Location: Rural Fringe
Tenure System: Has Tenure System
Students Enrollment: 5,000 - 9,999
Classification: Masters Colleges and Universities (Larger Programs)
Size & Residential Status: Medium Four-Year, Primarily Residential

Florida International University

11200 S. W. 8 Street
Miami, FL 33199

Degrees or Certifications Awarded For This Program: 222

Highest Degree Offered: Doctoral and First-Professional
Campus Location: Large Suburb
Tenure System: Has Tenure System
Students Enrollment: 20,000 and Above
Classification: Research Universities (High Research Activity)
Size & Residential Status: Large Four-Year, Primarily Nonresidential

Florida State University

211 Westcott Bldg
Tallahassee, FL 32306

Degrees or Certifications Awarded For This Program: 274

Highest Degree Offered: Doctoral and First-Professional
Grants A Medical Degree: Yes
Campus Location: Midsized City
Tenure System: Has Tenure System
Students Enrollment: 20,000 and Above
Classification: Research Universities (Very High Research Activity)
Size & Residential Status: Large Four-Year, Primarily Nonresidential

Miami Dade College

300 NE 2nd Ave
Miami, FL 33132

Degrees or Certifications Awarded For This Program: 16

Highest Degree Offered: Bachelor's
Campus Location: Large City
Tenure System: Has Tenure System
Students Enrollment: 20,000 and Above
Classification: Associates--Public 4-Year Primarily Associates
Size & Residential Status: Very Large Two-Year

Okaloosa - Walton College

100 College Blvd
Niceville, FL 32578

Degrees or Certifications Awarded For This Program: 0

Highest Degree Offered: Bachelor's
Campus Location: Midsized Suburb
Tenure System: Has Tenure System
Students Enrollment: 5,000 - 9,999
Classification: Associates--Public 4-Year Primarily Associates
Size & Residential Status: Medium Two-Year

Brevard Community College

1519 Clearlake Rd
Cocoa, FL 32922

Degrees or Certifications Awarded For This Program: 0

Highest Degree Offered: Associate's
Campus Location: Large Suburb
Tenure System: Has Tenure System
Students Enrollment: 10,000 - 19,999
Classification: Associates--Public Rural-Serving Large
Size & Residential Status: Large Two-Year

Central Florida Community College

3001 SW College Rd
Ocala, FL 34474

Degrees or Certifications Awarded For This Program: 1

Highest Degree Offered: Associate's
Campus Location: Small City
Tenure System: Has Tenure System
Students Enrollment: 5,000 - 9,999
Classification: Associates--Public Rural-Serving Large
Size & Residential Status: Medium Two-Year

Hillsborough Community College

39 Columbia Drive
Tampa, FL 33606

Degrees or Certifications Awarded For This Program: 0

Highest Degree Offered: Associate's
Campus Location: Large City
Tenure System: Has Tenure System
Students Enrollment: 20,000 and Above
Classification: Associates--Public Urban-Serving Multicampus
Size & Residential Status: Very Large Two-Year

Indian River Community College

3209 Virginia Ave
Fort Pierce, FL 34981

Degrees or Certifications Awarded For This Program: 13

Highest Degree Offered: Associate's
Campus Location: Large Suburb
Tenure System: Has Tenure System
Students Enrollment: 10,000 - 19,999
Classification: Associates--Public Rural-Serving Large
Size & Residential Status: Large Two-Year

Manatee Community College

5840 26th St W
Bradenton, FL 34207

Degrees or Certifications Awarded For This Program: 0

Highest Degree Offered: Associate's
Campus Location: Large Suburb
Tenure System: Has Tenure System
Students Enrollment: 5,000 - 9,999
Classification: Associates--Public Urban-Serving Multicampus
Size & Residential Status: Large Two-Year

Palm Beach Community College

4200 Congress Ave
Lake Worth, FL 33461

Degrees or Certifications Awarded For This Program: 2

Highest Degree Offered: Associate's
Campus Location: Large Suburb
Tenure System: Has Tenure System
Students Enrollment: 20,000 and Above
Classification: Associates--Public Suburban-Serving Multicampus
Size & Residential Status: Very Large Two-Year

Pasco - Hernando Community College

10230 Ridge Road
New Port Richey, FL 34654

Degrees or Certifications Awarded For This Program: 13

Highest Degree Offered: Associate's
Campus Location: Large Suburb
Tenure System: Has Tenure System
Students Enrollment: 5,000 - 9,999
Classification: Associates--Public Suburban-Serving Multicampus
Size & Residential Status: Medium Two-Year

Polk Community College

999 Avenue H NE
Winter Haven, FL 33881

Degrees or Certifications Awarded For This Program: 1

Highest Degree Offered: Associate's
Campus Location: Midsized Suburb
Tenure System: Has Tenure System
Students Enrollment: 5,000 - 9,999
Classification: Associates--Public Rural-Serving Large
Size & Residential Status: Medium Two-Year

Saint Johns River Community College

5001 Saint Johns Ave
Palatka, FL 32177

Degrees or Certifications Awarded For This Program: 3

Highest Degree Offered: Associate's
Campus Location: Distant Town
Tenure System: Has Tenure System
Students Enrollment: 5,000 - 9,999
Classification: Associates--Public Rural-Serving Large
Size & Residential Status: Medium Two-Year

Seminole Community College

100 Weldon Blvd
Sanford, FL 32773

Degrees or Certifications Awarded For This Program: 0

Highest Degree Offered: Associate's
Campus Location: Large Suburb
Tenure System: Has Tenure System
Students Enrollment: 10,000 - 19,999
Classification: Associates--Public Suburban-Serving Single Campus
Size & Residential Status: Large Two-Year

This Program is Also Offered at Other Private Colleges in Florida

4 Year Programs

Barry University

11300 NE 2nd Ave
Miami, FL 33161

Degrees or Certifications Awarded For This Program: 20

Highest Degree Offered: Doctoral and First-Professional
Campus Location: Large Suburb
Tenure System: Has Tenure System
Students Enrollment: 5,000 - 9,999
Classification: Doctoral/Research Universities
Size & Residential Status: Medium Four-Year, Primarily Nonresidential

Eckerd College

4200 54th Ave S
Saint Petersburg, FL 33711

Degrees or Certifications Awarded For This Program: 3

Highest Degree Offered: Bachelor's
Campus Location: Midsized City
Tenure System: Has Tenure System
Students Enrollment: 1,000 - 4,999
Classification: Baccalaureate Colleges--Arts & Sciences
Size & Residential Status: Small Four-Year, Highly Residential

Everest University

225 N. Federal Hwy.
Pompano Beach, FL 33062

Degrees or Certifications Awarded For This Program: 8

Highest Degree Offered: Master's
Campus Location: Midsized City
Tenure System: No Tenure System
Students Enrollment: Under 1,000
Classification: Baccalaureate/Associates Colleges
Size & Residential Status: Small Four-Year, Primarily Nonresidential

Everest Univertisy - Tampa

3319 W Hillsborough Ave
Tampa, FL 33614

Degrees or Certifications Awarded For This Program: 2

Highest Degree Offered: Master's
Campus Location: Large City
Tenure System: No Tenure System
Students Enrollment: Under 1,000
Classification: Baccalaureate/Associates Colleges
Size & Residential Status: Small Four-Year, Primarily Nonresidential

Florida Metropolitan University - North Orlando

5421 Diplomat Circle
Orlando, FL 32810

Degrees or Certifications Awarded For This Program: 2

Highest Degree Offered: Master's
Campus Location: Large Suburb
Tenure System: No Tenure System
Students Enrollment: Under 1,000
Classification: Baccalaureate/Associates Colleges
Size & Residential Status: Small Four-Year, Primarily Nonresidential

Florida Southern College

111 Lk Hollingsworth Dr
Lakeland, FL 33801

Degrees or Certifications Awarded For This Program: 55

Highest Degree Offered: Master's
Campus Location: Small City
Tenure System: No Tenure System
Students Enrollment: 1,000 - 4,999
Classification: Baccalaureate Colleges--Diverse Fields
Size & Residential Status: Small Four-Year, Primarily Residential

International Academy of Design and Technology

5104 Eisenhower Blvd
Tampa, FL 33634

Degrees or Certifications Awarded For This Program: 13

Highest Degree Offered: Master's
Campus Location: Large Suburb
Tenure System: No Tenure System
Students Enrollment: 1,000 - 4,999
Classification: Special Focus Institutions--Schools of Art, Music, and Design

Jacksonville University