(WU) Marketing and Marketing Management Degree, Program Information at Washburn University

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. Find Colleges Offering Marketing and Marketing Management Degree.

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Career Options For Graduates

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Advertising and Promotions Managers
Job Description
Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Fluency of Ideas
- Originality
- Problem Sensitivity
- Deductive Reasoning
- Inductive Reasoning
- Category Flexibility
Marketing Managers
Job Description
Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Salary and Wages
Topeka, KS
- Average Annual Salary: $97,950
- Average Hourly Rate: $47.09
Projections
- Total Employment (2006): 167,464
- Total Employment Projected (2016): 191,549
- Percent Job Growth: 14.38%
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Fluency of Ideas
- Originality
- Problem Sensitivity
- Deductive Reasoning
- Inductive Reasoning
- Speech Recognition
Sales Managers
Job Description
Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Fluency of Ideas
- Originality
- Problem Sensitivity
- Deductive Reasoning
- Speech Recognition
- Speech Clarity
Business Teachers, Postsecondary
Job Description
Teach courses in business administration and management, such as accounting, finance, human resources, labor relations, marketing, and operations research.
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Deductive Reasoning
- Inductive Reasoning
- Speech Clarity