Louisiana Tech University Marketing

  • A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. Find colleges offering marketing degree.
    Career Options For Graduates
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    • Job Description
      Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Read more about advertising managers in our career profile section.
    • Job Description
      Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Read more about marketing managers in our career profile section.
      Projections
      • Total Employment (2008): 175,600
      • Total Employment Projected (2018): 197,500
      • Percent Job Growth: 21.90%
    • Job Description
      Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. Read more about sales managers in our career profile section.
    • Job Description
      Teach courses in business administration and management, such as accounting, finance, human resources, labor relations, marketing, and operations research. Read more about postsecondary business teachers in our career profile section.
    Back To Louisiana Tech University Profile
    Awarded Degrees and Program Completion Details
    Marketing
     Total
    Overall
    All Students51
     
    By Gender
    Male29
    Female22
     
    By Race
    Non-Resident Alien2
    American Indian-
    Black6
    Asian-
    Hispanic1
    White39
    Unknown3
     
    Back To Louisiana Tech University Profile
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    at Louisiana Tech University
    This Program is Also Offered at Other Public Colleges in Louisiana
    Grambling State University
    • 403 Main Street
      Grambling, LA 71245
    •  
    • Degrees or Certifications Awarded For This Program: 24
    • Highest Degree Offered: Doctoral
    • Historically Black College: Yes
    • Campus Location: Distant Town
    • Tenure System: Has Tenure System
    • Students Enrollment: 5,000 - 9,999
    • Classification: Masters Colleges and Universities (Medium Programs)
    • Size & Residential Status: Medium Four-Year, Highly Residential
     
     
     
    Louisiana State University - Shreveport
    • One University Place
      Shreveport, LA 71115
    •  
    • Degrees or Certifications Awarded For This Program: 33
    • Highest Degree Offered: Master's
    • Campus Location: Rural Fringe
    • Tenure System: Has Tenure System
    • Students Enrollment: 1,000 - 4,999
    • Classification: Masters Colleges and Universities (Medium Programs)
    • Size & Residential Status: Medium Four-Year, Primarily Nonresidential
     
     
     
    Louisiana State University and Agricultural & Mechanical College
    • Address Not Available
      Baton Rouge, LA 70803
    •  
    • Degrees or Certifications Awarded For This Program: 170
    • Highest Degree Offered: Doctoral and First-Professional
    • Grants A Medical Degree: Yes
    • Campus Location: Midsized City
    • Tenure System: Has Tenure System
    • Students Enrollment: 20,000 and Above
    • Classification: Research Universities (Very High Research Activity)
    • Size & Residential Status: Large Four-Year, Primarily Nonresidential
     
     
     
    Mcneese State University
    • 4205 Ryan St
      Lake Charles, LA 70609
    •  
    • Degrees or Certifications Awarded For This Program: 37
    • Highest Degree Offered: Master's
    • Campus Location: Small City
    • Tenure System: Has Tenure System
    • Students Enrollment: 5,000 - 9,999
    • Classification: Masters Colleges and Universities (Larger Programs)
    • Size & Residential Status: Medium Four-Year, Primarily Nonresidential
     
     
     
    Nicholls State University
    • University Station La Hwy 1
      Thibodaux, LA 70310
    •  
    • Degrees or Certifications Awarded For This Program: 25
    • Highest Degree Offered: Master's
    • Campus Location: Small City
    • Tenure System: Has Tenure System
    • Students Enrollment: 5,000 - 9,999
    • Classification: Masters Colleges and Universities (Medium Programs)
    • Size & Residential Status: Medium Four-Year, Primarily Nonresidential
     
     
     
    Southeastern Louisiana University
    • 548 Western Ave.
      Hammond, LA 70402
    •  
    • Degrees or Certifications Awarded For This Program: 97
    • Highest Degree Offered: Doctoral
    • Campus Location: Distant Town
    • Tenure System: Has Tenure System
    • Students Enrollment: 10,000 - 19,999
    • Classification: Masters Colleges and Universities (Larger Programs)
    • Size & Residential Status: Large Four-Year, Primarily Nonresidential
     
     
     
    Southern University and A&M College
    • Southern Branch Post Office
      Baton Rouge, LA 70813
    •  
    • Degrees or Certifications Awarded For This Program: 32
    • Highest Degree Offered: Doctoral
    • Historically Black College: Yes
    • Campus Location: Midsized City
    • Tenure System: Has Tenure System
    • Students Enrollment: 5,000 - 9,999
    • Classification: Masters Colleges and Universities (Larger Programs)
    • Size & Residential Status: Medium Four-Year, Primarily Residential
     
     
     
    University of Louisiana at Lafayette
    • 104 University Circle
      Lafayette, LA 70503
    •  
    • Degrees or Certifications Awarded For This Program: 75
    • Highest Degree Offered: Doctoral
    • Campus Location: Midsized City
    • Tenure System: Has Tenure System
    • Students Enrollment: 10,000 - 19,999
    • Classification: Research Universities (High Research Activity)
    • Size & Residential Status: Large Four-Year, Primarily Nonresidential
     
     
     
    University of Louisiana at Monroe
    • 700 University Avenue
      Monroe, LA 71209
    •  
    • Degrees or Certifications Awarded For This Program: 51
    • Highest Degree Offered: Doctoral and First-Professional
    • Campus Location: Small City
    • Tenure System: Has Tenure System
    • Students Enrollment: 5,000 - 9,999
    • Classification: Masters Colleges and Universities (Larger Programs)
    • Size & Residential Status: Medium Four-Year, Primarily Nonresidential
     
     
     
    University of New Orleans
    • 2000 Lakeshore Drive
      New Orleans, LA 70148
    •  
    • Degrees or Certifications Awarded For This Program: 57
    • Highest Degree Offered: Doctoral
    • Campus Location: Midsized City
    • Tenure System: Has Tenure System
    • Students Enrollment: 10,000 - 19,999
    • Classification: Research Universities (High Research Activity)
    • Size & Residential Status: Large Four-Year, Primarily Nonresidential
     
     
     
    This Program is Also Offered at Other Private Colleges in Louisiana
    Dillard University
    • 2601 Gentilly Blvd
      New Orleans, LA 70122
    •  
    • Degrees or Certifications Awarded For This Program: 6
    • Highest Degree Offered: Bachelor's
    • Historically Black College: Yes
    • Campus Location: Midsized City
    • Tenure System: Has Tenure System
    • Students Enrollment: Under 1,000
    • Classification: Baccalaureate Colleges--Arts & Sciences
    • Size & Residential Status: Small Four-Year, Primarily Residential
     
     
     
    Loyola University New Orleans
    • 6363 Saint Charles Ave
      New Orleans, LA 70118
    •  
    • Degrees or Certifications Awarded For This Program: 45
    • Highest Degree Offered: Master's and First-Professional
    • Campus Location: Midsized City
    • Tenure System: Has Tenure System
    • Students Enrollment: 1,000 - 4,999
    • Classification: Masters Colleges and Universities (Larger Programs)
    • Size & Residential Status: Medium Four-Year, Primarily Residential
     
     
     
    Our Lady of Holy Cross College
    • 4123 Woodland Drive
      New Orleans, LA 70131
    •  
    • Degrees or Certifications Awarded For This Program: 6
    • Highest Degree Offered: Master's
    • Campus Location: Midsized City
    • Tenure System: No Tenure System
    • Students Enrollment: 1,000 - 4,999
    • Classification: Baccalaureate Colleges--Diverse Fields
    • Size & Residential Status: Small Four-Year, Primarily Nonresidential
     
     
     
    Tulane University of Louisiana
    • 6823 Saint Charles Ave
      New Orleans, LA 70118
    •  
    • Degrees or Certifications Awarded For This Program: 91
    • Highest Degree Offered: Doctoral and First-Professional
    • Institution Has A Hospital: Yes
    • Grants A Medical Degree: Yes
    • Campus Location: Midsized City
    • Tenure System: Has Tenure System
    • Students Enrollment: 10,000 - 19,999
    • Classification: Research Universities (Very High Research Activity)
    • Size & Residential Status: Large Four-Year, Primarily Residential
     
     
     
    Xavier University of Louisiana
    • One Drexel Drive
      New Orleans, LA 70125
    •  
    • Degrees or Certifications Awarded For This Program: 8
    • Highest Degree Offered: Doctoral
    • Historically Black College: Yes
    • Campus Location: Midsized City
    • Tenure System: Has Tenure System
    • Students Enrollment: 1,000 - 4,999
    • Classification: Masters Colleges and Universities (Smaller Programs)
    • Size & Residential Status: Medium Four-Year, Primarily Residential
     
     
     
    Source: IPEDS Survey 2007-2008

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