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Marketing Research

Fashion Institute of Technology (FIT)

  • A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets. Find Colleges Offering Marketing Research Degree.
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    • Job Description
      Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
      Salary and Wages

      Edison, NJ Metropolitan Division

      • Total Employment: 2,090
      • Average Annual Salary: $146,570
      • Average Hourly Rate: $70.46

      Nassau-Suffolk, NY Metropolitan Division

      • Total Employment: 1,200
      • Average Annual Salary: $149,320
      • Average Hourly Rate: $71.79

      Newark-Union, NJ-PA Metropolitan Division

      • Total Employment: 1,830
      • Average Annual Salary: $143,740
      • Average Hourly Rate: $69.11

      New York-White Plains-Wayne, NY-NJ Metropolitan Division

      • Total Employment: 12,730
      • Average Annual Salary: $148,200
      • Average Hourly Rate: $71.25
      Projections
      • Total Employment (2006): 167,464
      • Total Employment Projected (2016): 191,549
      • Percent Job Growth: 14.38%
      Important Abilities
      • Oral Comprehension
      • Written Comprehension
      • Oral Expression
      • Written Expression
      • Fluency of Ideas
      • Originality
      • Problem Sensitivity
      • Deductive Reasoning
      • Inductive Reasoning
      • Speech Recognition
    • Job Description
      Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.
      Salary and Wages

      Edison, NJ Metropolitan Division

      • Total Employment: 1,880
      • Average Annual Salary: $73,520
      • Average Hourly Rate: $35.35

      Nassau-Suffolk, NY Metropolitan Division

      • Total Employment: 3,130
      • Average Annual Salary: $77,840
      • Average Hourly Rate: $37.42

      Newark-Union, NJ-PA Metropolitan Division

      • Total Employment: 1,620
      • Average Annual Salary: $82,230
      • Average Hourly Rate: $39.53

      New York-White Plains-Wayne, NY-NJ Metropolitan Division

      • Total Employment: 18,760
      • Average Annual Salary: $73,400
      • Average Hourly Rate: $35.29
      Projections
      • Total Employment (2006): 234,354
      • Total Employment Projected (2016): 281,397
      • Percent Job Growth: 20.07%
      Important Abilities
      • Oral Comprehension
      • Written Comprehension
      • Oral Expression
      • Written Expression
      • Fluency of Ideas
      • Deductive Reasoning
      • Inductive Reasoning
      • Speech Clarity
    • Job Description
      Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
      Projections
      • Total Employment (2006): 26,853
      • Total Employment Projected (2016): 31,128
      • Percent Job Growth: 15.92%
      Important Abilities
      • Oral Comprehension
      • Written Comprehension
      • Oral Expression
      • Written Expression
      • Deductive Reasoning
      • Inductive Reasoning
      • Information Ordering
      • Mathematical Reasoning
      • Near Vision
      • Speech Recognition
    • Job Description
      Teach courses in business administration and management, such as accounting, finance, human resources, labor relations, marketing, and operations research.
      Important Abilities
      • Oral Comprehension
      • Written Comprehension
      • Oral Expression
      • Written Expression
      • Deductive Reasoning
      • Inductive Reasoning
      • Speech Clarity
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    Awarded Degrees and Program Completion Details
    Marketing Research
     Total
    Overall
    All Students16
     
    By Gender
    Male2
    Female14
     
    By Race
    Non-Resident Alien-
    American Indian-
    Black2
    Asian2
    Hispanic2
    White7
    Unknown3
     
    Back To Fashion Institute of Technology Profile
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    This Program is Also Offered at Other Private Colleges in New York
    Hofstra University
    • 100 Hofstra University
      Hempstead, NY 11549
    •  
    • Degrees or Certifications Awarded For This Program: 2
    • Highest Degree Offered: Doctoral and First-Professional
    • Campus Location: Large Suburb
    • Tenure System: Has Tenure System
    • Students Enrollment: 10,000 - 19,999
    • Classification: Doctoral/Research Universities
    • Size & Residential Status: Large Four-Year, Primarily Residential
     
     
     
    Source: IPEDS Survey 2007-2008