(SUNY New Paltz) Marketing and Marketing Management Degree, Program Information at Suny College at New Paltz

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. Find Colleges Offering Marketing and Marketing Management Degree.

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Career Options For Graduates

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Advertising and Promotions Managers
Job Description
Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Fluency of Ideas
- Originality
- Problem Sensitivity
- Deductive Reasoning
- Inductive Reasoning
- Category Flexibility
Marketing Managers
Job Description
Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Projections
- Total Employment (2006): 167,464
- Total Employment Projected (2016): 191,549
- Percent Job Growth: 14.38%
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Fluency of Ideas
- Originality
- Problem Sensitivity
- Deductive Reasoning
- Inductive Reasoning
- Speech Recognition
Sales Managers
Job Description
Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Fluency of Ideas
- Originality
- Problem Sensitivity
- Deductive Reasoning
- Speech Recognition
- Speech Clarity
Business Teachers, Postsecondary
Job Description
Teach courses in business administration and management, such as accounting, finance, human resources, labor relations, marketing, and operations research.
Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Deductive Reasoning
- Inductive Reasoning
- Speech Clarity

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Awarded Degrees and Program Completion Details

Marketing and Marketing Management

	Total
Overall
All Students	38

By Gender
Male	16
Female	22

By Race
Non-Resident Alien	2
American Indian	-
Black	3
Asian	2
Hispanic	3
White	20
Unknown	8

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This Program is Also Offered at Other Public Colleges in New York

Cuny York College

94-20 Guy R Brewer Blvd
Jamaica, NY 11451

Degrees or Certifications Awarded For This Program: 39

Highest Degree Offered: Master's
Campus Location: Large City
Tenure System: Has Tenure System
Students Enrollment: 5,000 - 9,999
Classification: Baccalaureate Colleges--Diverse Fields
Size & Residential Status: Medium Four-Year, Primarily Nonresidential

Suny College at Brockport

350 New Campus Dr
Brockport, NY 14420

Degrees or Certifications Awarded For This Program: 7

Highest Degree Offered: Master's
Campus Location: Rural Fringe
Tenure System: Has Tenure System
Students Enrollment: 5,000 - 9,999
Classification: Masters Colleges and Universities (Larger Programs)
Size & Residential Status: Medium Four-Year, Primarily Residential

Suny College at Old Westbury

223 Store Hill Rd
Old Westbury, NY 11568

Degrees or Certifications Awarded For This Program: 20

Highest Degree Offered: Master's
Campus Location: Large Suburb
Tenure System: Has Tenure System
Students Enrollment: 1,000 - 4,999
Classification: Baccalaureate Colleges--Arts & Sciences
Size & Residential Status: Small Four-Year, Primarily Residential

Suny College at Oswego

7060 State Route 104
Oswego, NY 13126

Degrees or Certifications Awarded For This Program: 45

Highest Degree Offered: Master's
Campus Location: Town Fringe
Tenure System: Has Tenure System
Students Enrollment: 5,000 - 9,999
Classification: Masters Colleges and Universities (Larger Programs)
Size & Residential Status: Medium Four-Year, Highly Residential

Suny College at Plattsburgh

101 Broad Street
Plattsburgh, NY 12901

Degrees or Certifications Awarded For This Program: 4

Highest Degree Offered: Master's
Campus Location: Distant Town
Tenure System: Has Tenure System
Students Enrollment: 5,000 - 9,999
Classification: Masters Colleges and Universities (Larger Programs)
Size & Residential Status: Medium Four-Year, Primarily Residential

Cuny Bronx Community College

W 181 St & University Ave
Bronx, NY 10453

Degrees or Certifications Awarded For This Program: 6

Highest Degree Offered: Associate's
Campus Location: Large City
Tenure System: Has Tenure System
Students Enrollment: 5,000 - 9,999
Classification: Associates--Public Urban-Serving Multicampus
Size & Residential Status: Large Two-Year

This Program is Also Offered at Other Private Colleges in New York

4 Year Programs

Alfred University

One Saxon Dr
Alfred, NY 14802

Degrees or Certifications Awarded For This Program: 9

Highest Degree Offered: Doctoral
Campus Location: Remote Town
Tenure System: Has Tenure System
Students Enrollment: 1,000 - 4,999
Classification: Masters Colleges and Universities (Medium Programs)
Size & Residential Status: Small Four-Year, Highly Residential

Berkeley College

3 East 43 Street
New York, NY 10017

Degrees or Certifications Awarded For This Program: 62

Highest Degree Offered: Bachelor's
Campus Location: Large City
Tenure System: No Tenure System
Students Enrollment: 1,000 - 4,999
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Canisius College

2001 Main St
Buffalo, NY 14208

Degrees or Certifications Awarded For This Program: 53

Highest Degree Offered: Master's
Campus Location: Large City
Tenure System: Has Tenure System
Students Enrollment: 1,000 - 4,999
Classification: Masters Colleges and Universities (Larger Programs)
Size & Residential Status: Medium Four-Year, Primarily Residential

Daemen College

4380 Main St
Amherst, NY 14226

Degrees or Certifications Awarded For This Program: 3

Highest Degree Offered: Master's
Campus Location: Large Suburb
Tenure System: Has Tenure System
Students Enrollment: 1,000 - 4,999
Classification: Masters Colleges and Universities (Medium Programs)
Size & Residential Status: Small Four-Year, Primarily Residential

Dominican College of Blauvelt

470 Western Hwy
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Degrees or Certifications Awarded For This Program: 12

Highest Degree Offered: Doctoral
Campus Location: Large Suburb
Tenure System: Has Tenure System
Students Enrollment: 1,000 - 4,999
Classification: Masters Colleges and Universities (Medium Programs)
Size & Residential Status: Small Four-Year, Primarily Residential

Excelsior College

7 Columbia Cir
Albany, NY 12203

Degrees or Certifications Awarded For This Program: 8

Highest Degree Offered: Master's
Campus Location: Small City
Tenure System: No Tenure System
Students Enrollment: 20,000 and Above
Classification: Baccalaureate Colleges--Arts & Sciences
Size & Residential Status: Medium Four-Year, Primarily Nonresidential

Hofstra University

100 Hofstra University
Hempstead, NY 11549

Degrees or Certifications Awarded For This Program: 173

Highest Degree Offered: Doctoral and First-Professional
Campus Location: Large Suburb
Tenure System: Has Tenure System
Students Enrollment: 10,000 - 19,999
Classification: Doctoral/Research Universities
Size & Residential Status: Large Four-Year, Primarily Residential

Iona College

715 North Ave
New Rochelle, NY 10801

Degrees or Certifications Awarded For This Program: 89

Highest Degree Offered: Master's
Campus Location: Large Suburb
Tenure System: Has Tenure System
Students Enrollment: 1,000 - 4,999
Classification: Masters Colleges and Universities (Larger Programs)
Size & Residential Status: Medium Four-Year, Primarily Residential

Keuka College

141 Central Avenue
Keuka Park, NY 14478

Degrees or Certifications Awarded For This Program: 5

Highest Degree Offered: Master's
Campus Location: Distant Town
Tenure System: Has Tenure System
Students Enrollment: 1,000 - 4,999
Classification: Baccalaureate Colleges--Diverse Fields
Size & Residential Status: Small Four-Year, Highly Residential

Laboratory Institute of Merchandising

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Degrees or Certifications Awarded For This Program: 72

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