Marketing Research
The University of Texas at Arlington (UT Arlington)
Career Options For Graduates
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- Marketing Managers
- Job DescriptionDetermine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.Salary and Wages
Dallas-Plano-Irving, TX Metropolitan Division
- Total Employment: 3,360
- Average Annual Salary: $130,400
- Average Hourly Rate: $62.69
Fort Worth-Arlington, TX Metropolitan Division
- Total Employment: 650
- Average Annual Salary: $105,740
- Average Hourly Rate: $50.83
Projections- Total Employment (2006): 167,464
- Total Employment Projected (2016): 191,549
- Percent Job Growth: 14.38%
Important Abilities- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Fluency of Ideas
- Originality
- Problem Sensitivity
- Deductive Reasoning
- Inductive Reasoning
- Speech Recognition
- Market Research Analysts
- Job DescriptionResearch market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.Salary and Wages
Dallas-Plano-Irving, TX Metropolitan Division
- Total Employment: 5,440
- Average Annual Salary: $73,520
- Average Hourly Rate: $35.35
Fort Worth-Arlington, TX Metropolitan Division
- Total Employment: 1,470
- Average Annual Salary: $56,040
- Average Hourly Rate: $26.94
Projections- Total Employment (2006): 234,354
- Total Employment Projected (2016): 281,397
- Percent Job Growth: 20.07%
Important Abilities- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Fluency of Ideas
- Deductive Reasoning
- Inductive Reasoning
- Speech Clarity
- Survey Researchers
- Job DescriptionDesign or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.Salary and Wages
Dallas-Plano-Irving, TX Metropolitan Division
- Average Annual Salary: $46,120
- Average Hourly Rate: $22.17
Fort Worth-Arlington, TX Metropolitan Division
- Total Employment: 30
- Average Annual Salary: $37,850
- Average Hourly Rate: $18.20
Projections- Total Employment (2006): 26,853
- Total Employment Projected (2016): 31,128
- Percent Job Growth: 15.92%
Important Abilities- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Deductive Reasoning
- Inductive Reasoning
- Information Ordering
- Mathematical Reasoning
- Near Vision
- Speech Recognition
- Business Teachers, Postsecondary
- Job DescriptionTeach courses in business administration and management, such as accounting, finance, human resources, labor relations, marketing, and operations research.Important Abilities
- Oral Comprehension
- Written Comprehension
- Oral Expression
- Written Expression
- Deductive Reasoning
- Inductive Reasoning
- Speech Clarity
Awarded Degrees and Program Completion Details
Marketing Research
| Total | |
|---|---|
| Overall | |
| All Students | 16 |
| By Gender | |
| Male | 3 |
| Female | 13 |
| By Race | |
| Non-Resident Alien | 10 |
| American Indian | - |
| Black | 1 |
| Asian | 3 |
| Hispanic | 1 |
| White | 1 |
| Unknown | - |
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Source: IPEDS Survey 2007-2008