MU Marketing Degree, Major and Program Information

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. Find colleges offering marketing degree.

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Career Options For Graduates

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Advertising and Promotions Managers
Job Description
Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Read more about advertising managers in our career profile section.
Marketing Managers
Job Description
Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Read more about marketing managers in our career profile section.
Salary and Wages
Huntington-Ashland, WV-KY-OH
- Total Employment: 30
- Average Annual Salary: $74,400
- Average Hourly Rate: $35.77
Projections
- Total Employment (2008): 175,600
- Total Employment Projected (2018): 197,500
- Percent Job Growth: 21.90%
Sales Managers
Job Description
Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. Read more about sales managers in our career profile section.
Business Teachers, Postsecondary
Job Description
Teach courses in business administration and management, such as accounting, finance, human resources, labor relations, marketing, and operations research. Read more about postsecondary business teachers in our career profile section.