University of Wisconsin - Milwaukee Marketing

  • A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. Find colleges offering marketing degree.
    Get Information On Marketing Degree Programs Offered
    Career Options For Graduates
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    • Job Description
      Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Read more about advertising managers in our career profile section.
    • Job Description
      Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Read more about marketing managers in our career profile section.
      Salary and Wages

      Milwaukee-Waukesha-West Allis, WI

      • Total Employment: 980
      • Average Annual Salary: $113,720
      • Average Hourly Rate: $54.68
      Projections
      • Total Employment (2008): 175,600
      • Total Employment Projected (2018): 197,500
      • Percent Job Growth: 21.90%
    • Job Description
      Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. Read more about sales managers in our career profile section.
    • Job Description
      Teach courses in business administration and management, such as accounting, finance, human resources, labor relations, marketing, and operations research. Read more about postsecondary business teachers in our career profile section.
    Back To University of Wisconsin - Milwaukee Profile
    Awarded Degrees and Program Completion Details
    Marketing
     Total
    Overall
    All Students280
     
    By Gender
    Male148
    Female132
     
    By Race
    Non-Resident Alien2
    American Indian-
    Black9
    Asian5
    Hispanic10
    White254
    Unknown-
     
    Back To University of Wisconsin - Milwaukee Profile
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    at University of Wisconsin - Milwaukee
    This Program is Also Offered at Other Public Colleges in Wisconsin
    Madison Area Technical College
    • 3550 Anderson St
      Madison, WI 53704
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    • Degrees or Certifications Awarded For This Program: 56
    • Highest Degree Offered: Associate's
    • Campus Location: Midsized City
    • Tenure System: No Tenure System
    • Students Enrollment: 10,000 - 19,999
    • Classification: Associates--Public Rural-Serving Large
    • Size & Residential Status: Large Two-Year
     
     
     
    University of Wisconsin - Eau Claire
    • 105 Garfield Avenue
      Eau Claire, WI 54702
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    • Degrees or Certifications Awarded For This Program: 96
    • Highest Degree Offered: Master's
    • Campus Location: Small City
    • Tenure System: Has Tenure System
    • Students Enrollment: 10,000 - 19,999
    • Classification: Masters Colleges and Universities (Medium Programs)
    • Size & Residential Status: Medium Four-Year, Primarily Residential
     
     
     
    University of Wisconsin - La Crosse
    • 1725 State St
      La Crosse, WI 54601
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    • Degrees or Certifications Awarded For This Program: 108
    • Highest Degree Offered: Doctoral
    • Campus Location: Small City
    • Tenure System: Has Tenure System
    • Students Enrollment: 5,000 - 9,999
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    University of Wisconsin - Madison
    • 500 Lincoln Dr
      Madison, WI 53706
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    • Degrees or Certifications Awarded For This Program: 166
    • Highest Degree Offered: Doctoral
    • Grants A Medical Degree: Yes
    • Campus Location: Midsized City
    • Tenure System: Has Tenure System
    • Students Enrollment: 20,000 and Above
    • Classification: Research Universities (Very High Research Activity)
    • Size & Residential Status: Large Four-Year, Primarily Nonresidential
     
     
     
    University of Wisconsin - Oshkosh
    • 800 Algoma Blvd
      Oshkosh, WI 54901
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    • Degrees or Certifications Awarded For This Program: 76
    • Highest Degree Offered: Master's
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    • Tenure System: Has Tenure System
    • Students Enrollment: 10,000 - 19,999
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    University of Wisconsin - Whitewater
    • 800 W Main St
      Whitewater, WI 53190
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    • Degrees or Certifications Awarded For This Program: 98
    • Highest Degree Offered: Master's
    • Campus Location: Distant Town
    • Tenure System: Has Tenure System
    • Students Enrollment: 10,000 - 19,999
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    • Size & Residential Status: Medium Four-Year, Primarily Residential
     
     
     
    Blackhawk Technical College
    • 6004 County Road G
      Janesville, WI 53547
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    • Degrees or Certifications Awarded For This Program: 11
    • Highest Degree Offered: Associate's
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    Chippewa Valley Technical College
    • 620 W Clairemont Ave
      Eau Claire, WI 54701
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    • Degrees or Certifications Awarded For This Program: 29
    • Highest Degree Offered: Associate's
    • Campus Location: Small City
    • Tenure System: No Tenure System
    • Students Enrollment: 5,000 - 9,999
    • Classification: Associates--Public Rural-Serving Medium
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    Fox Valley Technical College
    • 1825 N Bluemound Dr
      Appleton, WI 54912
    •  
    • Degrees or Certifications Awarded For This Program: 46
    • Highest Degree Offered: Associate's
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    Gateway Technical College
    • 3520 30th Ave
      Kenosha, WI 53144
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    • Degrees or Certifications Awarded For This Program: 43
    • Highest Degree Offered: Associate's
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    Lakeshore Technical College
    • 1290 North Avenue
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    • Degrees or Certifications Awarded For This Program: 8
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    Mid - State Technical College
    • 500 32nd St N
      Wisconsin Rapids, WI 54494
    •  
    • Degrees or Certifications Awarded For This Program: 12
    • Highest Degree Offered: Associate's
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    Milwaukee Area Technical College
    • 700 W State St
      Milwaukee, WI 53233
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    • Degrees or Certifications Awarded For This Program: 27
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    Moraine Park Technical College
    • 235 N National Avenue
      Fond du Lac, WI 54936
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    • Degrees or Certifications Awarded For This Program: 15
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    Nicolet Area Technical College
    • Hwy G South
      Rhinelander, WI 54501
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    • Degrees or Certifications Awarded For This Program: 5
    • Highest Degree Offered: Associate's
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    Northcentral Technical College
    • 1000 Campus Dr
      Wausau, WI 54401
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    • Degrees or Certifications Awarded For This Program: 0
    • Highest Degree Offered: Associate's
    • Campus Location: Small City
    • Tenure System: No Tenure System
    • Students Enrollment: 1,000 - 4,999
    • Classification: Associates--Public Rural-Serving Medium
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    Northeast Wisconsin Technical College
    • 2740 W Mason St
      Green Bay, WI 54307
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    • Degrees or Certifications Awarded For This Program: 36
    • Highest Degree Offered: Associate's
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    Southwest Wisconsin Technical College
    • 1800 Bronson Blvd
      Fennimore, WI 53809
    •  
    • Degrees or Certifications Awarded For This Program: 8
    • Highest Degree Offered: Associate's
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    Waukesha County Technical College
    • 800 Main Street
      Pewaukee, WI 53072
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    • Degrees or Certifications Awarded For This Program: 27
    • Highest Degree Offered: Associate's
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    Western Technical College
    • 400 Seventh St. North
      La Crosse, WI 54602
    •  
    • Degrees or Certifications Awarded For This Program: 32
    • Highest Degree Offered: Associate's
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    Wisconsin Indianhead Technical College
    • 505 Pine Ridge Drive
      Shell Lake, WI 54871
    •  
    • Degrees or Certifications Awarded For This Program: 17
    • Highest Degree Offered: Associate's
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    • Classification: Associates--Public Rural-Serving Medium
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    This Program is Also Offered at Other Private Colleges in Wisconsin
    Cardinal Stritch University
    • 6801 N Yates Rd
      Milwaukee, WI 53217
    •  
    • Degrees or Certifications Awarded For This Program: 0
    • Highest Degree Offered: Doctoral
    • Campus Location: Large Suburb
    • Tenure System: Has Tenure System
    • Students Enrollment: 5,000 - 9,999
    • Classification: Masters Colleges and Universities (Larger Programs)
    • Size & Residential Status: Medium Four-Year, Primarily Nonresidential
     
     
     
    Concordia University - Wisconsin
    • 12800 N Lake Shore Dr
      Mequon, WI 53097
    •  
    • Degrees or Certifications Awarded For This Program: 49
    • Highest Degree Offered: Doctoral
    • Campus Location: Rural Fringe
    • Tenure System: No Tenure System
    • Students Enrollment: 5,000 - 9,999
    • Classification: Masters Colleges and Universities (Larger Programs)
    • Size & Residential Status: Medium Four-Year, Primarily Residential
     
     
     
    Lakeland College
    • W3718 South Drive, Cth M
      Plymouth, WI 53073
    •  
    • Degrees or Certifications Awarded For This Program: 116
    • Highest Degree Offered: Master's
    • Campus Location: Town Fringe
    • Tenure System: Has Tenure System
    • Students Enrollment: 1,000 - 4,999
    • Classification: Masters Colleges and Universities (Smaller Programs)
    • Size & Residential Status: Small Four-Year, Primarily Nonresidential
     
     
     
    Maranatha Baptist Bible College Inc
    • 745 W Main St
      Watertown, WI 53094
    •  
    • Degrees or Certifications Awarded For This Program: 2
    • Highest Degree Offered: Master's
    • Campus Location: Town Fringe
    • Tenure System: No Tenure System
    • Students Enrollment: Under 1,000
    • Classification: Baccalaureate Colleges--Diverse Fields
    • Size & Residential Status: Very Small Four-Year, Highly Residential
     
     
     
    Marian College of Fond Du Lac
    • 45 S National Ave
      Fond Du Lac, WI 54935
    •  
    • Degrees or Certifications Awarded For This Program: 28
    • Highest Degree Offered: Doctoral
    • Campus Location: Small City
    • Tenure System: Has Tenure System
    • Students Enrollment: 1,000 - 4,999
    • Classification: Masters Colleges and Universities (Larger Programs)
    • Size & Residential Status: Small Four-Year, Primarily Residential
     
     
     
    Marquette University
    • 615 N 11th St
      Milwaukee, WI 53233
    •  
    • Degrees or Certifications Awarded For This Program: 124
    • Highest Degree Offered: Doctoral
    • Grants A Medical Degree: Yes
    • Campus Location: Large City
    • Tenure System: Has Tenure System
    • Students Enrollment: 10,000 - 19,999
    • Classification: Research Universities (High Research Activity)
    • Size & Residential Status: Large Four-Year, Highly Residential
     
     
     
    Mount Mary College
    • 2900 N. Menomonee River Pky
      Milwaukee, WI 53222
    •  
    • Degrees or Certifications Awarded For This Program: 0
    • Highest Degree Offered: Master's
    • Campus Location: Large City
    • Tenure System: Has Tenure System
    • Students Enrollment: 1,000 - 4,999
    • Classification: Masters Colleges and Universities (Smaller Programs)
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    Saint Norbert College
    • 100 Grant St
      De Pere, WI 54115
    •  
    • Degrees or Certifications Awarded For This Program: 19
    • Highest Degree Offered: Master's
    • Campus Location: Midsized Suburb
    • Tenure System: Has Tenure System
    • Students Enrollment: 1,000 - 4,999
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    • Size & Residential Status: Small Four-Year, Highly Residential
     
     
     
    Viterbo University
    • 900 Viterbo Drive
      La Crosse, WI 54601
    •  
    • Degrees or Certifications Awarded For This Program: 14
    • Highest Degree Offered: Master's
    • Campus Location: Small City
    • Tenure System: Has Tenure System
    • Students Enrollment: 1,000 - 4,999
    • Classification: Masters Colleges and Universities (Larger Programs)
    • Size & Residential Status: Small Four-Year, Primarily Residential
     
     
     
    Source: IPEDS Survey 2007-2008

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