Advertising and Marketing Degree at Clover Park Technical College (CPTC)

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Advertising and Marketing Degree

The advertising and marketing program at Clover Park Technical College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

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Career Options for Graduates

Students who have completed the Advertising and Marketing program at CPTC, have entered into some of these more popular career paths listed below:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projects ()

According to the BLS, marketing managers employment is expected to grow at a rate of 13.6% from 2010 to 2020

Salary & Wages

  • Seattle-Bellevue-Everett, WA Metropolitan Division
    • Total Employment: 3,500
    • Average Hourly Rate: $67.55
    • Average Annual Salary: $140,500
  • Tacoma, WA Metropolitan Division
    • Total Employment: 150
    • Average Hourly Rate: $58.49
    • Average Annual Salary: $121,660

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Business Teachers, Postsecondary

Description

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in Washington

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctorate Degree (PhD,MD,...)

Pierce College District 11

Lakewood, WA
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School Details

  • Type: Community College
  • 30 students completed this program

Programs

  • Advertising and Marketing (C)

University of Washington - Tacoma Campus

Tacoma, WA
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School Details

  • Type: 4-Year Public College
  • 29 students completed this program

Programs

  • Advertising and Marketing (B)

Bates Technical College

Tacoma, WA
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School Details

  • Type: Community College

Programs

  • Advertising and Marketing (A)

Pierce College at Puyallup

Puyallup, WA
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School Details

  • Type: Community College
  • 8 students completed this program

Programs

  • Advertising and Marketing (C)

Highline Community College

Des Moines, WA
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School Details

  • Type: Community College

Programs

  • Advertising and Marketing (A)

Green River Community College

Auburn, WA
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School Details

  • Type: Community College
  • 140 students completed this program

Programs

  • Advertising and Marketing (C,A)

Seattle University

Seattle, WA
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School Details

  • Type: 4-Year Private College
  • 59 students completed this program

Programs

  • Advertising and Marketing (B)

Bellevue College

Bellevue, WA
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School Details

  • Type: Community College
  • 19 students completed this program

Programs

  • Advertising and Marketing (C,A)

City University of Seattle

Bellevue, WA
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School Details

  • Type: 4-Year Private College
  • 6 students completed this program

Programs

  • Advertising and Marketing (C,B,M)

University of Washington - Seattle Campus

Seattle, WA
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School Details

  • Type: 4-Year Public College
  • 120 students completed this program

Programs

  • Advertising and Marketing (B)

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Contact Information

General Contact

Admissions Office

  • Phone: (253) 589-5548

Financial Aid Office

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