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Advertising and Marketing Degree at Jackson College (JC) in Jackson, MI

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General Contact

  • FAFSA School Code: 002274
  • Phone: (517) 787-0800

Admissions Office

  • Phone: (517) 796-8425

Financial Aid Office

  • Phone: (517) 796-8410

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Overall Rating: 4 / 5 Stars

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Advertising and Marketing Degree

The advertising and marketing program at Jackson College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Career Options for Graduates

Students who have completed the Advertising and Marketing program at Jackson College, have entered into some of these more popular career paths listed below:

Advertising and Promotions Managers

  • Description:

    Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

  • Description:

    Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

  • Career Outlook & Projects ():

    According to the BLS, marketing managers employment is expected to grow at a rate of 13.6% from 2010 to 2020

Sales Managers

  • Description:

    Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Business Teachers, Postsecondary

  • Description:

    Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in Michigan

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctor Degree (Ph.D.,M.D.,...)

Baker College of Jackson

Jackson, MI
Type: 4-Year Private College

8 students completed this program

Programs Offered
  • Advertising and Marketing (A,B)
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Spring Arbor University

Spring Arbor, MI
Type: 4-Year Private College

Programs Offered
  • Advertising and Marketing (B)
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Albion College

Albion, MI
Type: 4-Year Private College

Programs Offered
  • Advertising and Marketing (B)
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Adrian College

Adrian, MI
Type: 4-Year Private College

17 students completed this program

Programs Offered
  • Advertising and Marketing (B)
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Olivet College

Olivet, MI
Type: 4-Year Private College

Programs Offered
  • Advertising and Marketing (B)
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Michigan State University

East Lansing, MI
Type: 4-Year Public College

150 students completed this program

Programs Offered
  • Advertising and Marketing (B,D)
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Eastern Michigan University

Ypsilanti, MI
Type: 4-Year Public College

130 students completed this program

Programs Offered
  • Advertising and Marketing (B,M)
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Schoolcraft College

Livonia, MI
Type: Community College

13 students completed this program

Programs Offered
  • Advertising and Marketing (A)
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Madonna University

Livonia, MI
Type: 4-Year Private College

15 students completed this program

Programs Offered
  • Advertising and Marketing (B,M)
Baker College of Owosso

Owosso, MI
Type: 4-Year Private College

9 students completed this program

Programs Offered
  • Advertising and Marketing (A,B)