Advertising and Marketing Degree at Palo Alto College (PAC)

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Advertising and Marketing Degree

The advertising and marketing program at Palo Alto College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. PAC offers an associate's degree program in advertising and marketing.

Students by Gender (2013)

 Graduates
Male8
Female22

Students by Race (2013)

 Graduates
Black1
Hispanic20
White9

Career Options for Graduates

Students who have completed the Advertising and Marketing program at Palo Alto College, have entered into some of these more popular career paths listed below:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projects ()

According to the BLS, marketing managers employment is expected to grow at a rate of 13.6% from 2010 to 2020

Salary & Wages

  • San Antonio-New Braunfels, TX
    • Total Employment: 740
    • Average Hourly Rate: $53.91
    • Average Annual Salary: $112,140

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Business Teachers, Postsecondary

Description

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in Texas

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctorate Degree (PhD,MD,...)

Our Lady of the Lake University - San Antonio

San Antonio, TX
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School Details

  • Type: 4-Year Private College

Programs

  • Advertising and Marketing (B)
  • Marketing (B)

St. Mary's University

San Antonio, TX
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School Details

  • Type: 4-Year Private College
  • 25 students completed this program

Programs

  • Advertising and Marketing (B)

Trinity University

San Antonio, TX
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School Details

  • Type: 4-Year Private College
  • 34 students completed this program

Programs

  • Advertising and Marketing (B)

University of the Incarnate Word

San Antonio, TX
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School Details

  • Type: 4-Year Private College
  • 33 students completed this program

Programs

  • Advertising and Marketing (B)

The University of Texas at San Antonio

San Antonio, TX
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School Details

  • Type: 4-Year Public College
  • 170 students completed this program

Programs

  • Advertising and Marketing (B,M,D)

University of Phoenix - San Antonio Campus

San Antonio, TX
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School Details

  • Type: Career College

Programs

  • Advertising and Marketing (B)

Texas State University

San Marcos, TX
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School Details

  • Type: 4-Year Public College
  • 220 students completed this program

Programs

  • Advertising and Marketing (B)

Schreiner University

Kerrville, TX
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School Details

  • Type: 4-Year Private College
  • 11 students completed this program

Programs

  • Advertising and Marketing (B)

Saint Edward's University

Austin, TX
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School Details

  • Type: 4-Year Private College
  • 26 students completed this program

Programs

  • Advertising and Marketing (B)

The University of Texas at Austin

Austin, TX
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School Details

  • Type: 4-Year Public College
  • 150 students completed this program

Programs

  • Advertising and Marketing (B,M,D)

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