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Advertising and Marketing Degree at Palo Alto College (PAC)

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Contact Information

General Contact

  • FAFSA School Code: 023413
  • Phone: (210) 486-3000

Admissions Office

  • Phone: (210) 921-5270

Financial Aid Office

  • Phone: (210) 921-5316

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School Map of Palo Alto College

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Advertising and Marketing Degree

The advertising and marketing program at Palo Alto College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. PAC offers an associate's degree program in advertising and marketing.

Students by Gender (2010-2011)

 Graduates
Male12
Female20

Students by Race (2010-2011)

 Graduates
Hispanic16
White11
Unknown5

Career Options for Graduates

Students who have completed the Advertising and Marketing program at Palo Alto College, have entered into some of these more popular career paths listed below:

Advertising and Promotions Managers

  • Description:

    Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

  • Description:

    Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

  • Career Outlook & Projects ():

    According to the BLS, marketing managers employment is expected to grow at a rate of 13.6% from 2010 to 2020

  • Salary & Wages
    • San Antonio-New Braunfels, TX
      • Total Employment: 760
      • Average Hourly Rate: $61.38
      • Average Annual Salary: $127,680

Sales Managers

  • Description:

    Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Business Teachers, Postsecondary

  • Description:

    Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in Texas

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctor Degree (Ph.D.,M.D.,...)

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St. Mary's University

San Antonio, TX
Type: 4-Year Private College

33 students completed this program

Programs Offered
  • Advertising and Marketing (B)
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Trinity University

San Antonio, TX
Type: 4-Year Private College

44 students completed this program

Programs Offered
  • Advertising and Marketing (B)
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University of the Incarnate Word

San Antonio, TX
Type: 4-Year Private College

34 students completed this program

Programs Offered
  • Advertising and Marketing (B)
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The University of Texas at San Antonio

San Antonio, TX
Type: 4-Year Public College

170 students completed this program

Programs Offered
  • Advertising and Marketing (B,M)
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Texas State University

San Marcos, TX
Type: 4-Year Public College

230 students completed this program

Programs Offered
  • Advertising and Marketing (B)
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Schreiner University

Kerrville, TX
Type: 4-Year Private College

Programs Offered
  • Advertising and Marketing (B)
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Saint Edward's University

Austin, TX
Type: 4-Year Private College

28 students completed this program

Programs Offered
  • Advertising and Marketing (B)
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The University of Texas at Austin

Austin, TX
Type: 4-Year Public College

220 students completed this program

Programs Offered
  • Advertising and Marketing (B,D)
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Austin Community College District

Austin, TX
Type: Community College

14 students completed this program

Programs Offered
  • Advertising and Marketing (C,A)
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University of Houston - Victoria

Victoria, TX
Type: 4-Year Public College

13 students completed this program

Programs Offered
  • Advertising and Marketing (B)