Contact Information

General Contact

Admissions Office

Financial Aid Office

ACCEPTANCE RATE

nan%

FINANCIAL AID RATE

86%

STUDENT TEACHER RATIO

27:1

DEGREE OFFERED ONLINE

34

FINANCIAL AID AWARD AVG.

$4,737

Average Grants + Scholarship Aid Awarded to Undergraduate Students

Percent of Full-Time Undergraduates Receiving Financial Aid

Percent of Students Paying In-State Tuition vs Out-of-State Tuition

School Map

Advertising and Marketing Degree

The advertising and marketing program at Palo Alto College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Palo Alto College

4300C West Bellfort, Houston, TX

Established in 1985, the Palo Alto College is a public community college that offers exemplary and accessible education to local students in San Antonio, Texas. The school aims to educate and teach students in a dynamic and learning environment which is centered on the community. Today, the school has provided education to a diversity of races. In fact, 38% of the enrollees in Palo Alto College are Hispanic thus making it one of the diverse schools in terms of its enrollees in Texas.

The Palo Alto College offers a wide variety of two-year Associate Degree programs of different disciplines including engineering, business, information technology, literature, communication and the arts. Moreover, it also offers short-term certificate programs that guarantee students to easily find a job upon completion of the program. The Palo Alto College is also in partnership with Toyota and it offers automotive trainings to students who want to go into the automobile industry.  Enrollees of Palo Alto College have to pay a flat rate of $480 per credit unit especially for in-district students. For the out-of-district students, a tuition fee rate of $650 is required upon admission.

One of the goals of the school is to provide transfer education to students. The school has a Center for Academic Transition which provides assistance to those who want to transfer from Palo Alto College to a four-year university. The schools connected with Palo Alto College via the transfer plan include the following:

  • Sam Houston State University
  • Texas State University-San Marcos
  • University of Texas at San Antonio
  • University of Northern Iowa
  • University of Texas at Austin

Career Options for Graduates

Students who have completed the Advertising and Marketing program at Palo Alto College, have entered into some of these more popular career paths listed below:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

  • Houston-The Woodlands-Sugar Land, TX
    • Total Employment: 2
    • Average Hourly Rate: $78.07
    • Average Annual Salary: $162390

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Admission Requirements & Details

The information regarding admissions below may give you an idea of the students Palo Alto College accepts. The details may include admissions application requirements and recommendations, as well as any AP or college credits that may be transferred.

College Credits Accepted

  • Dual Credits
  • Life Experience Credits
  • AP Course Credits
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Academics & Student Services

Student Services

To help students and alumni, Palo Alto College may provide student services like those listed below:

  • Distance learning
  • Weekend and night classes available
  • Remedial instructional courses
  • Counseling assistance
  • Student employment
  • Employment search assistance
  • Day care
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