| At University of Bridgeport the Marketing / Marketing Management major consists of mastering the following. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. Students who have graduated with Marketing / Marketing Management from University of Bridgeport are shown below. |
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Total Marketing / Marketing Management Bachelor's degree awarded: 3
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| Total Statewide Marketing / Marketing Management graduates within Connecticut Colleges: 233
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Schools That Also Offer Marketing / Marketing Management Within CT
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