Advertising and Marketing Degree at Bradley University (BU)
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- FAFSA School Code: 001641
- Phone: (309) 676-7611
- Phone: (309) 677-1000
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- Phone: (309) 677-3089
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Advertising and Marketing Degree
The advertising and marketing program at Bradley University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.
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Students Enrolled in the Advertising and Marketing Program
Get more details below regarding enrollment, academics, and school demographics. BU offers a bachelor's degree program in advertising and marketing.
Students by Gender (2010-2011)
Students by Race (2010-2011)
Career Options for GraduatesStudents who have completed the Advertising and Marketing program at Bradley University, have entered into some of these more popular career paths listed below:
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Career Outlook & Projects ():
According to the BLS, marketing managers employment is expected to grow at a rate of 13.6% from 2010 to 2020
- Salary & Wages
- Peoria, IL
- Total Employment: 150
- Average Hourly Rate: $35.57
- Average Annual Salary: $73,980
- Peoria, IL
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Business Teachers, Postsecondary
Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.
Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).
Other schools offering Advertising and Marketing Programs in Illinois
Advertising and Marketing programs are available at the colleges and universities listed below.
C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctor Degree (Ph.D.,M.D.,...)
|Illinois State University|
210 students completed this program
|Western Illinois University|
49 students completed this program
8 students completed this program
|University of Illinois at Urbana - Champaign|
81 students completed this program
|Northern Illinois University|
140 students completed this program
|Olivet Nazarene University|
15 students completed this program
|University of St Francis|
10 students completed this program
20 students completed this program
29 students completed this program