Advertising and Marketing Degree

The advertising and marketing program at Cabrini University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Cabrini University (BC3)

107 College Drive, Butler, PA

Cabrini University, formerly known  as Cabrini College, is a nonprofit private institution located in Radnor, Pennsylvania and provides a large number of degree programs for students. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's vision. Approximately three thousand students are enrolled per year at Cabrini College.

Students can choose from a few areas of study, including:

• Education
• Psychology
• Communications And Journalism
• Business And Marketing Studies
• Biological And Biomedical Sciences

To be considered for admissions, students may be required to complete an application, write a personal statement, and submit high school records and test scores, which are then evaluated by the admissions committee. Students may submit either the ACT or SAT scores to be considered for admissions at Cabrini University.  A score in a range of 810 to 1020 on the SAT, or 17 to 22 for the ACT is common among accepted students. Roughly 70 percent of all applicant were accepted at Cabrini College, with 19 percent of those admitted choosing to attend.  To connect with an admissions officer or simply learn more information about the school's admissions criteria, simply reach out to the school.

Tuition is approximately $36,000 annually, though it may change based on different types of circumstances. Students should check the school's tuition calculator to see the personalize cost of attendance. Housing is available on-campus for students. The annual cost of housing is estimated to be $7,700. Students at this school may be eligible for aid which is typically loans, grants, scholarships and work study programs.

Cabrini College participates in athletics through the NCAA's Colonial States Athletic Conference (CSAC) in baseball, men's golf, women's tennis, women's lacrosse, men's tennis, softball, and men's lacrosse.  Up to date information about current and future sporting events can be found via the conference site at www.csacsports.com or via social media outlets.

Contact information, admission forms, areas of study, and much more can be accessed on school's website at www.cabrini.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. BC3 offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Pittsburgh, PA
  • Total Employment: 1
  • Average Hourly Rate: $69.88
  • Average Annual Salary: $145350

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).