Advertising and Marketing Degree at Davenport University

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Advertising and Marketing Degree

The advertising and marketing program at Davenport University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Davenport University has offered the following academic levels for students:

  • Associate's Degree
  • Bachelor's Degree

Students by Academic Level (2013)

 Graduates
Associate's Degree1
Bachelor's Degree80

Students by Gender (2013)

 Graduates
Male45
Female36

Students by Race (2013)

 Graduates
Asian1
Black5
Hispanic3
White58
Unknown12

Career Options for Graduates

Upon completion of the Advertising and Marketing program at Davenport University, most students have pursued careers in the following fields:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projects ()

According to the BLS, marketing managers employment is expected to grow at a rate of 13.6% from 2010 to 2020

Salary & Wages

  • Grand Rapids-Wyoming, MI
    • Total Employment: 390
    • Average Hourly Rate: $50.88
    • Average Annual Salary: $105,820

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Business Teachers, Postsecondary

Description

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in Michigan

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctorate Degree (PhD,MD,...)

Cornerstone University

Grand Rapids, MI
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School Details

  • Type: 4-Year Private College
  • 11 students completed this program

Programs

  • Advertising and Marketing (B)

Kuyper College

Grand Rapids, MI
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School Details

  • Type: 4-Year Private College

Programs

  • Advertising and Marketing (B)

Grand Valley State University

Allendale, MI
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School Details

  • Type: 4-Year Public College
  • 160 students completed this program

Programs

  • Advertising and Marketing (B)

Montcalm Community College

Sidney, MI
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School Details

  • Type: Community College

Programs

  • Advertising and Marketing (C)
  • Marketing Research (C)

Western Michigan University

Kalamazoo, MI
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School Details

  • Type: 4-Year Public College
  • 75 students completed this program

Programs

  • Advertising and Marketing (B)
  • Marketing (B)

Baker College of Muskegon

Muskegon, MI
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School Details

  • Type: 4-Year Private College
  • 22 students completed this program

Programs

  • Advertising and Marketing (A,B)

Muskegon Community College

Muskegon, MI
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School Details

  • Type: Community College
  • 11 students completed this program

Programs

  • Advertising and Marketing (C,A)

Olivet College

Olivet, MI
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School Details

  • Type: 4-Year Private College

Programs

  • Advertising and Marketing (B)

Kalamazoo Valley Community College

Kalamazoo, MI
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School Details

  • Type: Community College
  • 14 students completed this program

Programs

  • Advertising and Marketing (A)

Michigan State University

East Lansing, MI
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School Details

  • Type: 4-Year Public College
  • 170 students completed this program

Programs

  • Advertising and Marketing (B,D)
  • Marketing Research (B,D)

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Contact Information

General Contact

Admissions Office

  • Phone: (616) 732-1200

Financial Aid Office

School Map

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