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Advertising and Marketing Degree at Davenport University (DU)

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General Contact

  • FAFSA School Code: 002249
  • Phone: (616) 698-7111

Admissions Office

  • Phone: (616) 732-1200

Financial Aid Office

  • Phone: (616) 732-1110

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Advertising and Marketing Degree

The advertising and marketing program at Davenport University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. DU has offered the following academic levels for students:

  • Associate's Degree
  • Bachelor's Degree
  • Post-Masters Certificate
  • Students by Academic Level (2010-2011)

     Graduates
    Associate's Degree5
    Bachelor's Degree113
    Post-Masters Certificate0

    Students by Gender (2010-2011)

     Graduates
    Male56
    Female62

    Students by Race (2010-2011)

     Graduates
    Black8
    Hispanic5
    White79
    Unknown26

Career Options for Graduates

Upon completion of the Advertising and Marketing program at DU, most students have pursued careers in the following fields:

Advertising and Promotions Managers

  • Description:

    Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

  • Description:

    Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

  • Career Outlook & Projects ():

    According to the BLS, marketing managers employment is expected to grow at a rate of 13.6% from 2010 to 2020

  • Salary & Wages
    • Grand Rapids-Wyoming, MI
      • Total Employment: 400
      • Average Hourly Rate: $48.62
      • Average Annual Salary: $101,130

Sales Managers

  • Description:

    Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Business Teachers, Postsecondary

  • Description:

    Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in Michigan

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctor Degree (Ph.D.,M.D.,...)

Cornerstone University

Grand Rapids, MI
Type: 4-Year Private College

7 students completed this program

Programs Offered
  • Advertising and Marketing (B)
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Kuyper College

Grand Rapids, MI
Type: 4-Year Private College

Programs Offered
  • Advertising and Marketing (B)
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Grand Valley State University

Allendale, MI
Type: 4-Year Public College

170 students completed this program

Programs Offered
  • Advertising and Marketing (B)
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Montcalm Community College

Sidney, MI
Type: Community College

Programs Offered
  • Advertising and Marketing (C)
  • Marketing Research (C)
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Western Michigan University

Kalamazoo, MI
Type: 4-Year Public College

110 students completed this program

Programs Offered
  • Advertising and Marketing (B)
  • Marketing (B)
Baker College of Muskegon

Muskegon, MI
Type: 4-Year Private College

31 students completed this program

Programs Offered
  • Advertising and Marketing (A,B)
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Muskegon Community College

Muskegon, MI
Type: Community College

7 students completed this program

Programs Offered
  • Advertising and Marketing (C,A)
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Olivet College

Olivet, MI
Type: 4-Year Private College

Programs Offered
  • Advertising and Marketing (B)
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Kalamazoo Valley Community College

Kalamazoo, MI
Type: Community College

Programs Offered
  • Advertising and Marketing (A)
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Michigan State University

East Lansing, MI
Type: 4-Year Public College

150 students completed this program

Programs Offered
  • Advertising and Marketing (B,D)