Advertising and Marketing Degree at Hawaii Pacific University

Advertising and Marketing Degree

The advertising and marketing program at Hawaii Pacific University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Hawaii colleges that offer advertising and marketing degrees.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Hawaii Pacific University has offered the following program levels for students:

  • Associate's Degree
  • Bachelor's Degree
  • Master's Degree

Students by Academic Level (2015)

 Graduates
Associate's Degree3
Bachelor's Degree0
Master's Degree4

Students by Gender (2015)

 Graduates
Male4
Female3

Students by Race (2015)

 Graduates
Asian1
White2
Non Resident Alien3
Unknown1

Source: IPEDS Survey 2012-2015: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Students who have completed the Advertising and Marketing program at Hawaii Pacific University, have entered into some of these more popular career paths listed below:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

  • Urban Honolulu, HI
    • Total Employment: 440
    • Average Hourly Rate: $47.06
    • Average Annual Salary: $97,870

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in Hawaii

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctorate Degree (PhD,MD,...)

University of Hawaii at Manoa

Honolulu, HI
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School Details

  • Type: 4-Year Public College
  • 97 students completed this program

Programs

  • Advertising and Marketing (B)

Chaminade University of Honolulu

Honolulu, HI
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School Details

  • Type: 4-Year Private College

Programs

  • Advertising and Marketing (B)

Kapiolani Community College

Honolulu, HI
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School Details

  • Type: Community College
  • 8 students completed this program

Programs

  • Advertising and Marketing (C,A)

Brigham Young University - Hawaii

Laie, HI
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School Details

  • Type: 4-Year Private College

Programs

  • Advertising and Marketing (B)

Hawaii Community College

Hilo, HI
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School Details

  • Type: Community College
  • 7 students completed this program

Programs

  • Advertising and Marketing (C,A)

Contact Information

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