Advertising and Marketing Degree at Hawaii Pacific University (HPU)

Advertising and Marketing Degree

The advertising and marketing program at Hawaii Pacific University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Hawaii colleges that offer advertising and marketing degrees.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. HPU has offered the following program levels for students:

  • Associate's Degree
  • Bachelor's Degree
  • Master's Degree

Students by Academic Level (2013)

 Graduates
Associate's Degree2
Bachelor's Degree0
Master's Degree1

Students by Gender (2013)

 Graduates
Male2
Female1

Students by Race (2013)

 Graduates
Hispanic1
Unknown1

Career Options for Graduates

Students who have completed the Advertising and Marketing program at Hawaii Pacific University, have entered into some of these more popular career paths listed below:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projects ()

According to the BLS, marketing managers employment is expected to grow at a rate of 13.6% from 2010 to 2020

Salary & Wages

  • Honolulu, HI
    • Total Employment: 380
    • Average Hourly Rate: $45.86
    • Average Annual Salary: $95,390

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Business Teachers, Postsecondary

Description

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in Hawaii

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctorate Degree (PhD,MD,...)

University of Hawaii at Manoa

Honolulu, HI
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School Details

  • Type: 4-Year Public College
  • 81 students completed this program

Programs

  • Advertising and Marketing (B)

Chaminade University of Honolulu

Honolulu, HI
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School Details

  • Type: 4-Year Private College

Programs

  • Advertising and Marketing (B)

Kapiolani Community College

Honolulu, HI
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School Details

  • Type: Community College
  • 8 students completed this program

Programs

  • Advertising and Marketing (C,A)

Brigham Young University - Hawaii

Laie, HI
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School Details

  • Type: 4-Year Private College
  • 42 students completed this program

Programs

  • Advertising and Marketing (B)

Hawaii Community College

Hilo, HI
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School Details

  • Type: Community College

Programs

  • Advertising and Marketing (C,A)

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