Advertising and Marketing Degree

The advertising and marketing program at Tiffin University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Tiffin University

104 E Market St, Tiffin, OH

Tiffin University provides a variety of educational opportunities for students to assist them in their growth and development. The school is located in Tiffin, OH and operated as a private institution. Approximately four thousand students are enrolled annually at Tiffin University.

Here is a list of some of the popular programs Tiffin University offers:

• Business And Marketing Studies
• Security And Protective Services
• Psychology
• Social Sciences
• Liberal Arts And Sciences

The admissions process starts with the submission of an application, student records, and standardized test scores, which are then evaluated by admissions staff. Either the SAT or ACT exam must be taken to apply to Tiffin University. Scores in a range of 18 to 23 on the ACT or 843 to 1050 on the SAT are recommended to greatly increase your chances for getting accepted. This school has an acceptance rate of around 51 percent of which only 47 percent chose to attend. More information on admissions can be found at tiffin.edu.

The cost of undergraduate tuition is nearly $21,000 for the year. Tuition prices may change for any number of reasons, and as such students should visit the school's tuition calculator to identify their costs. Student housing is available for students, and generally costs around $5,000 annually. Financial aid may be offered to students that meet the necessary requirements by way of grants or student loans.

The Tiffin University Dragons participate in several athletic programs, as part of the NCAA organization. Athletic programs available may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)

Students may visit the school's http://www.tiffin.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Tiffin University has offered the following programs for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).