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Public Relations Degree at University of Denver (DU)

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  • FAFSA School Code: 001371
  • Phone: (303) 871-2000

Admissions Office

  • Phone: (303) 871-2036

Financial Aid Office

  • Phone: (303) 871-4020

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Public Relations Degree

The public relations program at University of Denver prepares students for careers as a promotions assistant, public relations specialist, and public relations manager. The program focuses on theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public. Program course include: public relations theory, principles of advertising, message design, image management, special event management, media relations, community relations, public affairs, and internal communications. Get more details below including other Colorado colleges that offer public relations degrees.

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Students Enrolled in the Public Relations Program

Get more details below regarding enrollment, academics, and school demographics. DU offers a master's degree program in public relations.

Students by Gender (2010-2011)

 Graduates
Male1
Female4

Students by Race (2010-2011)

 Graduates
White4
Unknown1

Career Options for Graduates

Upon completion of the Public Relations program at University of Denver, most students have pursued careers in the following fields:

Advertising and Promotions Managers

  • Description:

    Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Career Outlook & Projects ():

    According to the BLS, advertising and promotions managers employment is expected to grow at a rate of 13.3% from 2010 to 2020

  • Salary & Wages
    • Denver-Aurora-Broomfield, CO
      • Total Employment: 170
      • Average Hourly Rate: $49.62
      • Average Annual Salary: $103,200

Public Relations Managers

  • Description:

    Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

  • Career Outlook & Projects ():

    According to the BLS, public relations managers employment is expected to grow at a rate of 16.4% from 2010 to 2020

  • Salary & Wages
    • Denver-Aurora-Broomfield, CO
      • Total Employment: 400
      • Average Hourly Rate: $56.91
      • Average Annual Salary: $118,360

Communications Teachers, Postsecondary

  • Description:

    Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Public Relations Specialists

  • Description:

    Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

  • Career Outlook & Projects ():

    According to the BLS, public relations specialists employment is expected to grow at a rate of 22.5% from 2010 to 2020

  • Salary & Wages
    • Denver-Aurora-Broomfield, CO
      • Total Employment: 4,650
      • Average Hourly Rate: $30.64
      • Average Annual Salary: $63,720

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).