Advertising and Marketing Degree at George Mason University (Mason)

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Advertising and Marketing Degree

The advertising and marketing program at George Mason University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Virginia colleges that offer advertising and marketing degrees.

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Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Mason offers a bachelor's degree program in advertising and marketing.

Students by Gender (2015)

 Graduates
Male39
Female48

Students by Race (2015)

 Graduates
Asian15
Black5
Hispanic7
Native Hawaiian or Other Pacific Islanders2
White47
Multiple Races2
Non Resident Alien3
Unknown6

Source: IPEDS Survey 2012-2015: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Upon completion of the Advertising and Marketing program at George Mason University, most students have pursued careers in the following fields:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

  • Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division
    • Total Employment: 3
    • Average Hourly Rate: $75.26
    • Average Annual Salary: $156540

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in Virginia

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctorate Degree (PhD,MD,...)

James Madison University

Harrisonburg, VA
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School Details

  • Type: 4-Year Public College
  • 130 students completed this program

Programs

  • Advertising and Marketing (B)

Virginia Commonwealth University

Richmond, VA
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School Details

  • Type: 4-Year Public College
  • 140 students completed this program

Programs

  • Advertising and Marketing (B)

Virginia State University

Petersburg, VA
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School Details

  • Type: 4-Year Public College
  • 18 students completed this program

Programs

  • Advertising and Marketing (B)

Hampton University

Hampton, VA
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School Details

  • Type: 4-Year Private College
  • 20 students completed this program

Programs

  • Advertising and Marketing (B)

Lynchburg College

Lynchburg, VA
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School Details

  • Type: 4-Year Private College
  • 8 students completed this program

Programs

  • Advertising and Marketing (B)

Old Dominion University

Norfolk, VA
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School Details

  • Type: 4-Year Public College
  • 79 students completed this program

Programs

  • Advertising and Marketing (B)

Regent University

Virginia Beach, VA
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School Details

  • Type: 4-Year Private College

Programs

  • Advertising and Marketing (M)

Averett University

Danville, VA
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School Details

  • Type: 4-Year Private College
  • 6 students completed this program

Programs

  • Advertising and Marketing (B)

Virginia Polytechnic Institute and State University

Blacksburg, VA
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School Details

  • Type: 4-Year Public College
  • 170 students completed this program

Programs

  • Advertising and Marketing (B)

Radford University

Radford, VA
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School Details

  • Type: 4-Year Public College
  • 83 students completed this program

Programs

  • Advertising and Marketing (B)

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ACCEPTANCE RATE
68.87%

FINANCIAL AID RATE
71%

STUDENT:TEACHER RATIO
16:1

DEGREES OFFERED ONLINE
50

FINANCIAL AID AWARD AVG.
$7,093