Advertising and Marketing Degree at Ohio State University

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Advertising and Marketing Degree

The advertising and marketing program at Ohio State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Ohio State University has offered the following programs for students:

  • Bachelor's Degree
  • Master's Degree

Students by Academic Level (2013)

 Graduates
Bachelor's Degree325
Master's Degree8

Students by Gender (2013)

 Graduates
Male157
Female176

Students by Race (2013)

 Graduates
Asian20
Black10
Hispanic6
White261
Unknown6

Career Options for Graduates

Upon completion of the Advertising and Marketing program at Ohio State University, most students have pursued careers in the following fields:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projects ()

According to the BLS, marketing managers employment is expected to grow at a rate of 13.6% from 2010 to 2020

Salary & Wages

  • Columbus, OH
    • Total Employment: 1,250
    • Average Hourly Rate: $63.14
    • Average Annual Salary: $131,320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Business Teachers, Postsecondary

Description

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in Ohio

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctorate Degree (PhD,MD,...)

Columbus State Community College

Columbus, OH
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School Details

  • Type: Community College
  • 7 students completed this program

Programs

  • Advertising and Marketing (A)
  • Marketing (A)

Franklin University

Columbus, OH
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School Details

  • Type: Career College
  • 140 students completed this program

Programs

  • Advertising and Marketing (B,M)
  • Marketing (B,M)

Capital University

Columbus, OH
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School Details

  • Type: 4-Year Private College
  • 18 students completed this program

Programs

  • Advertising and Marketing (B)

Ohio Business College - Columbus

Columbus, OH
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School Details

  • Type: Career College

Programs

  • Advertising and Marketing (A)

Harrison College - Grove City

Grove City, OH
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School Details

  • Type: Career College

Programs

  • Advertising and Marketing (A)

Otterbein University

Westerville, OH
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School Details

  • Type: 4-Year Private College

Programs

  • Advertising and Marketing (B)

Central Ohio Technical College

Newark, OH
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School Details

  • Type: Community College

Programs

  • Advertising and Marketing (A)

Mount Vernon Nazarene University

Mount Vernon, OH
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School Details

  • Type: 4-Year Private College
  • 9 students completed this program

Programs

  • Advertising and Marketing (B)

Marion Technical College

Marion, OH
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School Details

  • Type: Community College
  • 6 students completed this program

Programs

  • Advertising and Marketing (A)

Urbana University

Urbana, OH
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School Details

  • Type: 4-Year Private College

Programs

  • Advertising and Marketing (B)

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