Advertising and Marketing Degree at Ohio State University (OSU)
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Advertising and Marketing Degree
The advertising and marketing program at Ohio State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.
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Students Enrolled in the Advertising and Marketing Program
Get more details below regarding enrollment, academics, and school demographics. Ohio State University offers a bachelor's degree program in advertising and marketing.
Students by Gender (2010-2011)
Students by Race (2010-2011)
Career Options for GraduatesUpon completion of the Advertising and Marketing program at OSU, most students have pursued careers in the following fields:
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Career Outlook & Projects ():
According to the BLS, marketing managers employment is expected to grow at a rate of 13.6% from 2010 to 2020
- Salary & Wages
- Columbus, OH
- Total Employment: 1,150
- Average Hourly Rate: $63.49
- Average Annual Salary: $132,050
- Columbus, OH
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Business Teachers, Postsecondary
Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.
Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).
Other schools offering Advertising and Marketing Programs in Ohio
Advertising and Marketing programs are available at the colleges and universities listed below.
C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctor Degree (Ph.D.,M.D.,...)
|Columbus State Community College|
10 students completed this program
31 students completed this program
|Central Ohio Technical College|
|Mount Vernon Nazarene University|
Mount Vernon, OH
6 students completed this program
|Marion Technical College|
9 students completed this program
|Clark State Community College|
13 students completed this program
52 students completed this program
|Zane State College|
11 students completed this program