Advertising and Marketing Degree at Rutgers University – Newark

Also known as Rutgers University-Newark

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Advertising and Marketing Degree

The advertising and marketing program at Rutgers University – Newark prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Rutgers University-Newark offers a bachelor's degree program in advertising and marketing.

Students by Gender (2013)

 Graduates
Male26
Female28

Students by Race (2013)

 Graduates
Asian12
Black7
Hispanic14
Native Hawaiian or Other Pacific Islanders1
White17

Career Options for Graduates

Upon completion of the Advertising and Marketing program at Rutgers University-Newark, most students have pursued careers in the following fields:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projects ()

According to the BLS, marketing managers employment is expected to grow at a rate of 13.6% from 2010 to 2020

Salary & Wages

  • Edison-New Brunswick, NJ Metropolitan Division
    • Total Employment: 2,470
    • Average Hourly Rate: $76.43
    • Average Annual Salary: $158,980
  • Nassau-Suffolk, NY Metropolitan Division
    • Total Employment: 890
    • Average Hourly Rate: $72.85
    • Average Annual Salary: $151,530
  • Newark-Union, NJ-PA Metropolitan Division
    • Total Employment: 2,260
    • Average Hourly Rate: $76.71
    • Average Annual Salary: $159,560
  • New York-White Plains-Wayne, NY-NJ Metropolitan Division
    • Total Employment: 11,630
    • Average Hourly Rate: $85.29
    • Average Annual Salary: $177,400

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Business Teachers, Postsecondary

Description

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in New Jersey

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctorate Degree (PhD,MD,...)

Seton Hall University

South Orange, NJ
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School Details

  • Type: 4-Year Private College
  • 37 students completed this program

Programs

  • Advertising and Marketing (B)

New Jersey City University

Jersey City, NJ
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School Details

  • Type: 4-Year Public College
  • 31 students completed this program

Programs

  • Advertising and Marketing (B)

Kean University

Union, NJ
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School Details

  • Type: 4-Year Public College
  • 70 students completed this program

Programs

  • Advertising and Marketing (B)

Saint Peter's College

Jersey City, NJ
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School Details

  • Type: 4-Year Private College
  • 18 students completed this program

Programs

  • Advertising and Marketing (B,M)

Caldwell College

Caldwell, NJ
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School Details

  • Type: 4-Year Private College

Programs

  • Advertising and Marketing (B)

Union County College

Cranford, NJ
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School Details

  • Type: Community College

Programs

  • Advertising and Marketing (A)

Felician College

Lodi, NJ
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School Details

  • Type: 4-Year Private College

Programs

  • Advertising and Marketing (B)

Berkeley College - Woodland Park

Woodland Park, NJ
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School Details

  • Type: Career College
  • 34 students completed this program

Programs

  • Advertising and Marketing (A,B)

Fairleigh Dickinson University - Metropolitan Campus

Teaneck, NJ
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School Details

  • Type: 4-Year Private College
  • 7 students completed this program

Programs

  • Advertising and Marketing (B)
  • Marketing Research (B)

Fairleigh Dickinson University - College at Florham

Madison, NJ
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School Details

  • Type: 4-Year Private College
  • 26 students completed this program

Programs

  • Advertising and Marketing (B)
  • Marketing Research (B)

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Contact Information

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