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Advertising and Marketing Degree at Rutgers University - Newark

Also known as Rutgers University-Newark

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Contact Information

General Contact

  • FAFSA School Code: 002629
  • Phone: (973) 353-1766

Admissions Office

  • Phone: (973) 353-5205

Financial Aid Office

  • Phone: (973) 353-5151

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School Map of Rutgers University - Newark

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Advertising and Marketing Degree

The advertising and marketing program at Rutgers University - Newark prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Rutgers University-Newark offers a bachelor's degree program in advertising and marketing.

Students by Gender (2010-2011)

 Graduates
Male30
Female36

Students by Race (2010-2011)

 Graduates
Asian20
Black10
Hispanic11
Native Hawaiian or Other Pacific Islanders1
White22
Unknown1

Career Options for Graduates

Upon completion of the Advertising and Marketing program at Rutgers University-Newark, most students have pursued careers in the following fields:

Advertising and Promotions Managers

  • Description:

    Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

  • Description:

    Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

  • Career Outlook & Projects ():

    According to the BLS, marketing managers employment is expected to grow at a rate of 13.6% from 2010 to 2020

  • Salary & Wages
    • Edison-New Brunswick, NJ Metropolitan Division
      • Total Employment: 2,380
      • Average Hourly Rate: $72.38
      • Average Annual Salary: $150,540
    • Nassau-Suffolk, NY Metropolitan Division
      • Total Employment: 620
      • Average Hourly Rate: $69.03
      • Average Annual Salary: $143,580
    • Newark-Union, NJ-PA Metropolitan Division
      • Total Employment: 2,220
      • Average Hourly Rate: $72.83
      • Average Annual Salary: $151,480
    • New York-White Plains-Wayne, NY-NJ Metropolitan Division
      • Total Employment: 10,130
      • Average Hourly Rate: $80.57
      • Average Annual Salary: $167,590

Sales Managers

  • Description:

    Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Business Teachers, Postsecondary

  • Description:

    Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in New Jersey

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctor Degree (Ph.D.,M.D.,...)

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Seton Hall University

South Orange, NJ
Type: 4-Year Private College

33 students completed this program

Programs Offered
  • Advertising and Marketing (B)
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New Jersey City University

Jersey City, NJ
Type: 4-Year Public College

16 students completed this program

Programs Offered
  • Advertising and Marketing (B)
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Kean University

Union, NJ
Type: 4-Year Public College

100 students completed this program

Programs Offered
  • Advertising and Marketing (B)
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Saint Peter's College

Jersey City, NJ
Type: 4-Year Private College

26 students completed this program

Programs Offered
  • Advertising and Marketing (B,M)
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Caldwell College

Caldwell, NJ
Type: 4-Year Private College

Programs Offered
  • Advertising and Marketing (B)
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Union County College

Cranford, NJ
Type: Community College

Programs Offered
  • Advertising and Marketing (A)
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Felician College

Lodi, NJ
Type: 4-Year Private College

Programs Offered
  • Advertising and Marketing (B)
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Fairleigh Dickinson University - Metropolitan Campus

Teaneck, NJ
Type: 4-Year Private College

9 students completed this program

Programs Offered
  • Advertising and Marketing (B)
  • Marketing Research (B)
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Fairleigh Dickinson University - College at Florham

Madison, NJ
Type: 4-Year Private College

17 students completed this program

Programs Offered
  • Advertising and Marketing (B)
  • Marketing Research (B)
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Middlesex County College

Edison, NJ
Type: Community College

11 students completed this program

Programs Offered
  • Advertising and Marketing (A)