Advertising and Marketing Degree at Southern University and A&M College

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Advertising and Marketing Degree

The advertising and marketing program at Southern University and A&M College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Louisiana colleges that offer advertising and marketing degrees.

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Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Southern University and A&M College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2015)

 Graduates
Male8
Female10

Students by Race (2015)

 Graduates
Black18

Source: IPEDS Survey 2012-2015: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Upon completion of the Advertising and Marketing program at Southern University and A&M College, most students have pursued careers in the following fields:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

  • Baton Rouge, LA
    • Total Employment: 220
    • Average Hourly Rate: $43.50
    • Average Annual Salary: $90490

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in Louisiana

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctorate Degree (PhD,MD,...)

Louisiana State University

Baton Rouge, LA
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School Details

  • Type: 4-Year Public College
  • 110 students completed this program

Programs

  • Advertising and Marketing (B,D)

Southeastern Louisiana University

Hammond, LA
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School Details

  • Type: 4-Year Public College
  • 79 students completed this program

Programs

  • Advertising and Marketing (B)

University of Louisiana at Lafayette

Lafayette, LA
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School Details

  • Type: 4-Year Public College
  • 58 students completed this program

Programs

  • Advertising and Marketing (B)

Nicholls State University

Thibodaux, LA
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School Details

  • Type: 4-Year Public College
  • 25 students completed this program

Programs

  • Advertising and Marketing (B)

University of New Orleans

New Orleans, LA
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School Details

  • Type: 4-Year Public College
  • 49 students completed this program

Programs

  • Advertising and Marketing (B)

Tulane University of Louisiana

New Orleans, LA
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School Details

  • Type: 4-Year Private College
  • 130 students completed this program

Programs

  • Advertising and Marketing (A,B,M)
  • Marketing (A,B,M)

Xavier University of Louisiana

New Orleans, LA
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School Details

  • Type: 4-Year Private College
  • 6 students completed this program

Programs

  • Advertising and Marketing (B)

Loyola University - New Orleans

New Orleans, LA
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School Details

  • Type: 4-Year Private College
  • 23 students completed this program

Programs

  • Advertising and Marketing (B)

Dillard University

New Orleans, LA
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School Details

  • Type: 4-Year Private College

Programs

  • Advertising and Marketing (B)

McNeese State University

Lake Charles, LA
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School Details

  • Type: 4-Year Public College
  • 14 students completed this program

Programs

  • Advertising and Marketing (B)

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Contact Information

General Contact

Admissions Office

  • Phone: (225) 771-2430

Financial Aid Office

  • Phone: (225) 771-2790

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ACCEPTANCE RATE
78.56%

FINANCIAL AID RATE
98%

STUDENT:TEACHER RATIO
24:1

DEGREES OFFERED ONLINE
14

FINANCIAL AID AWARD AVG.
$6,261