Advertising and Marketing Degree at University of Nebraska at Omaha (UNOMAHA)

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Advertising and Marketing Degree

The advertising and marketing program at University of Nebraska at Omaha prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Nebraska colleges that offer advertising and marketing degrees.

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Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. UNOMAHA offers a bachelor's degree program in advertising and marketing.

Students by Gender (2013)

 Graduates
Male37
Female30

Students by Race (2013)

 Graduates
American Indian1
Asian2
Black3
Hispanic3
White55
Unknown1

Career Options for Graduates

Upon completion of the Advertising and Marketing program at University of Nebraska at Omaha, most students have pursued careers in the following fields:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projects ()

According to the BLS, marketing managers employment is expected to grow at a rate of 13.6% from 2010 to 2020

Salary & Wages

  • Omaha-Council Bluffs, NE-IA
    • Total Employment: 470
    • Average Hourly Rate: $52.74
    • Average Annual Salary: $109,690

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Business Teachers, Postsecondary

Description

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in Nebraska

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctorate Degree (PhD,MD,...)

Creighton University

Omaha, NE
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School Details

  • Type: 4-Year Private College
  • 40 students completed this program

Programs

  • Advertising and Marketing (B)

Midland University

Fremont, NE
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School Details

  • Type: 4-Year Private College
  • 8 students completed this program

Programs

  • Advertising and Marketing (B)

University of Nebraska - Lincoln

Lincoln, NE
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School Details

  • Type: 4-Year Public College
  • 100 students completed this program

Programs

  • Advertising and Marketing (B)
  • Marketing Research (B)

Concordia University - Seward

Seward, NE
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School Details

  • Type: 4-Year Private College

Programs

  • Advertising and Marketing (B)

Northeast Community College

Norfolk, NE
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School Details

  • Type: Community College

Programs

  • Advertising and Marketing (C)

Hastings College

Hastings, NE
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School Details

  • Type: 4-Year Private College
  • 7 students completed this program

Programs

  • Advertising and Marketing (B)

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Contact Information

General Contact

Admissions Office

  • Phone: (402) 554-2393

Financial Aid Office

  • Phone: (402) 554-2327

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