Marketing Degree

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

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Related Careers
 Total EmployedAnnual Salary
30,540 $83,654
155,720 $101,711
309,480 $97,869
47,780 $73,152
 
Source: IPEDS Survey 2007-2008
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