A degree in marketing prepares individuals with the skills necessary to identify trends, understand human behavior, and to move products from producers to consumers by creating demand. An education in marketing requires individuals to understand human behavior and to influence their desires. Programs in marketing begin at the associate level and end at the doctoral. The average degree obtained is a master's degree, which usually allows for entry level positions. Bachelor's degrees in marketing are usually shunned in favor of business administration degrees with a focus on marketing.  

A marketing degree curriculum may include:

• Strategic Management
• Consumer Behavior
• Advertising and Promotion
• E-Marketing Fundamentals
• Financial Accounting
• Marketing Research

A degree in marketing allows individuals to enter the work force with an understanding of business, economics, finance and human behavior. An individual who studied marketing is a valuable asset in regards to understanding how to appeal to a particular demographic, and how to shape a products image in order to sell it. As technology grows online marketing gains more and more ground, individuals who understand the internet and selling in the virtual space are going to be highly sought after.

Careers one can obtain with a marketing degree include:

• Product Manager
• Brand Manager
• Advertising Manager
• Market Researcher
• Public Relations

As the job opportunities for marketing majors are varied, there is no average salary available, though jobs across the board are expected to grow at a steady pace, with some exceeding the average growth of jobs in the United States.

Individuals interested in marketing may also be interested in business administration, international business, advertising, and market research.