What is Commercial and Advertising Art?
Commercial and Advertising Art is a field of study fusing art and business to arrive at creative art or art used for commercial purposes. The Commercial and Advertising Art vocation will typically include professionals designing a variety of advertisements, books, logos, signs, posters, album covers, stationary, billboards, magazines, television, websites, and other displays used to promote a service, product, or idea. Commercial artists should have a variety of arrows in their quiver to effectively serve the marketplace that should comprise the following: free-hand drawing, painting, graphic design, graphic editing, basic advertising principles, visualization expertise, media knowledge, and animation basics.
In terms of educational requirements, Commercial and Advertising Art degree holders will have typically studied the following courses while in college:
Skills & Abilities Required
Online Colleges Offering Degrees in Commercial and Advertising Art
Employment Information & Specialization
For students that earn a college degree in Commercial and Advertising Art, there are several fields of specialization that one can pursue. The options range from managers, marketing, advertising, promotions specialist, leaders, directors, project specialists, human resources, teachers, editors, public relations, graphic designers, and business administration in the public or private domain to name a few possible career tracks.
Job Growth, Salary, and Related Fields
The job growth in the greater Commercial and Advertising Art domain are well above average. For example, the rate of job growth for advertising managers is expected to rise 9% through 2024 and for market research analysts a 19% growth rate is expected during the same period. Given the broad nature of the Commercial and Advertising Art degree, compensation after graduation can vary greatly from career field to career field given prior experience and geographic location. Related fields include teaching, marketing, artist, managing, leading, public relations, and editing.