Advertising and Marketing Degree

The advertising and marketing program at Brigham Young University – Hawaii prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Utah colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Brigham Young University – Hawaii (BYUH)

Main Campus, Provo, UT

History

Brigham Young University-Hawaii is located in Laie, on the northern portion of the island of Oahu. BYUH was established by missionaries of the Church of Jesus Christ and the Latter Day Saints who had set out to establish missions in Polynesia. As the mission grew, a purchase was made of a plantation in Laiewai and Laiemalo that gave the church the necessary acreage to further its mission and establish a school. Over time the school grew and went through various iterations until it was declared the Hawaii campus of Bringham Young University in 1974. BYU-Hawaii stresses academic excellence and religious values, mixing secular and spiritual educations to ensure students become well rounded individuals.

Academics

BYUH offers bachelor's programs for a variety of majors, and stresses the importance of academic excellence. BYUH was ranked 23^rd best school in the western region by U.S. News and World Report, the only school in Hawaii to do so.

Programs offered at BYUH include:

• Political Science
• History
• Social Work
• Psychology
• Biology

Admissions and Financial Aid

BYUH uses test scores, GPA and personal factors to determine whether a student is right for their school. Those wishing to apply should have a minimum of a 3.5 GPA and either a 25 or better on the ACT test or 1130 on the SAT. Applications should be filled out and sent by the given deadline and arrangements made for any transcripts or test scores to be delivered. Applications will not be reviewed until all documents are received.

Financial aid is available to students at BYUH. Interested students should visit the Office of Financial Aid and Student Accounts as well as fill out the Free Application for Federal Student Aid (FAFSA). Members of the Church of Jesus Christ and the Latter Day Saints will receive a discount in tuition as it 70% of the fees will be covered by the church.

Athletics

BYUH participates in NCAA Division II athletic competitions. The teams are known as the Seasiders. BYUH has received 19 titles in different sports.

Sports Programs:

• Basketball
• Volleyball
• Dance Team
• Volleyball
• Tennis
• Golf
• Cross Country
• Soft Ball

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. BYUH offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Provo-Orem, UT
  • Total Employment: 400
  • Average Hourly Rate: $54.32
  • Average Annual Salary: $113000

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).