Contact Information

General Contact

Admissions Office

Financial Aid Office

ACCEPTANCE RATE

83.65%

FINANCIAL AID RATE

98%

STUDENT TEACHER RATIO

13:1

DEGREE OFFERED ONLINE

16

FINANCIAL AID AWARD AVG.

$23,123

Average Grants + Scholarship Aid Awarded to Undergraduate Students

Percent of Full-Time Undergraduates Receiving Financial Aid

Percent of Students Paying In-State Tuition vs Out-of-State Tuition

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Advertising and Marketing Degree

The advertising and marketing program at Lasell College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Lasell College

303 Homestead Ave, Holyoke, MA

Lasell College, a nonprofit private institution, offers a large number of program options, allowing students to choose which major is right for them. Located in Newton, MA, it offers an urban setting for students to study in. Lasell College has an annual student enrollment of over a thousand.

A list of some of the more popular programs offered are:

  • Business And Marketing Studies
  • Communications And Journalism
  • Visual And Performing Arts
  • Recreation And Fitness Studies
  • Social Sciences
  • Psychology

To be considered for admissions, applicants may be asked to complete an application, provide letters of recommendations, and submit any transcripts or test scores, which are then evaluated by the admissions office. Students may submit either the SAT or ACT scores to be considered for admissions at this school. A score between 890 to 1070 on the SAT, or 18 to 23 for the ACT is common among admitted students. Approximately 70% of all students that applied were accepted at Lasell College, with 18% of those admitted choosing to enroll. More information regarding admissions can be found at lasell.edu.

The cost of tuition is approximately $30,000 for the year. Tuition prices may change for a variety of reasons, and as such students should use the school's net price calculator to understand their personalized cost estimate of attendance. Students at this school may qualify for aid which is generally scholarships, grants, and loans.

The Lasell College "Lasers" have a number of intercollegiate athletic programs through participation in the NCAA. Sports available may include the following:

  • Baseball (NCAA Division III)
  • Basketball (NCAA Division III)
  • Field Hockey (NCAA Division III)

Contact information, academics information, programs, and much more may be viewed on school's website at http://www.lasell.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Lasell College has offered the following degree levels for students:

  • Bachelor's Degree
  • Master's Degree

Students by Academic Level (2019)

 Graduates
Bachelor's Degree22
Master's Degree0

Students by Gender (2019)

 Graduates
Male9
Female13

Students by Race (2019)

 Graduates
Asian1
Black1
Hispanic2
White16
Non Resident Alien1
Unknown1

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Upon completion of the Advertising and Marketing program at Lasell College, most students have pursued careers in the following fields:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Admission Requirements & Details

The admissions information below may provide a better idea of the candidates Lasell College accepts. The details may include admissions application requirements and recommendations, as well as any college or dual credits that may be transferred.

College Credits Accepted

  • Dual Credits
  • Life Experience Credits
  • AP Course Credits
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Academics & Student Services

Student Services

To help support students, Lasell College may provide services like those listed below:

  • Online course work available
  • Remedial instructional courses
  • Academic counseling for students
  • Student employment
  • Employment search assistance

Intercollegiate Athletics

Lasell College is a Member of National Collegiate Athletic Association (NCAA), with many of the sports belonging to the NCAA Division III without football classification. The most popular sports played are listed below:

  • Baseball (Great Northeast Athletic Conference)
  • Basketball (Great Northeast Athletic Conference)
  • Track and Field (Great Northeast Athletic Conference)
  • Field Hockey
  • Lacrosse
  • Soccer
  • Softball
  • Volleyball
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