Advertising and Marketing Degree

The advertising and marketing program at Saint Edward’s University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Saint Edward’s University

12800 Abrams Rd., Dallas, TX

Saint Edward's University is a nonprofit private institution located in Austin, Texas and provides a large number of educational opportunities for students. The Roman Catholic affiliation of this school is an important part of the history, education and mission that defines the school. Saint Edward's University has an annual student enrollment of around five thousand.

Students may pick from a few areas of study, including but not limited to:

• Business And Marketing Studies
• Psychology
• Communications And Journalism
• Health And Clinical Professions
• Biological And Biomedical Sciences

Students applying for admission are usually asked to submit an application, school records, test scores and any requested application essays, which will then be reviewed by the admissions staff. Students may submit either the SAT or ACT exam scores to be considered for admissions to this school. A score within the range of 1510 to 1820 on the SAT, or 22 to 27 for the ACT is usually submitted among accepted students. This school accepts roughly 60 percent of students applying annually. Of those students admitted, about 32 percent of students attended the school. More information on admissions can be found here.

The cost of tuition is nearly $32,000 per year. Tuition prices may change for a variety of reasons, and therefore students should visit the school's tuition calculator to identify their cost of attendance. The cost of on-campus housing is approximately $6,400 for the year. Students enrolled at Saint Edward's University may be eligible for aid which is usually grants and loans.

Athletic programs are available at Saint Edward's University through the NCAA, allowing students to participate in intercollegiate athletics. Available sports offered may include the following:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)

Students who would like to get more about this school may check out their website at http://www.stedwards.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Saint Edward’s University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Dallas-Plano-Irving, TX Metropolitan Division
  • Total Employment: 3
  • Average Hourly Rate: $70.82
  • Average Annual Salary: $147310
• Fort Worth-Arlington, TX Metropolitan Division
  • Total Employment: 390
  • Average Hourly Rate: $60.31
  • Average Annual Salary: $125440

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).