Advertising and Marketing Degree at Georgia State University

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Advertising and Marketing Degree

The advertising and marketing program at Georgia State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Georgia colleges that offer advertising and marketing degrees.

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Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Georgia State University has offered the following academic levels for students:

  • Bachelor's Degree
  • Master's Degree
  • Doctorate Degree

Students by Academic Level (2015)

 Graduates
Bachelor's Degree248
Master's Degree26
Doctorate Degree1

Students by Gender (2015)

 Graduates
Male113
Female162

Students by Race (2015)

 Graduates
American Indian1
Asian24
Black90
Hispanic35
White98
Multiple Races5
Non Resident Alien8
Unknown14

Source: IPEDS Survey 2012-2015: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Students who have completed the Advertising and Marketing program at Georgia State University, have entered into some of these more popular career paths listed below:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

  • Atlanta-Sandy Springs-Roswell, GA
    • Total Employment: 5
    • Average Hourly Rate: $64.91
    • Average Annual Salary: $135020

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Other schools offering Advertising and Marketing Programs in Georgia

Advertising and Marketing programs are available at the colleges and universities listed below.

C = Certificate or Award | A = Associate Degree | B = Bachelor's Degree | M = Master's Degree | D = Doctorate Degree (PhD,MD,...)

Atlanta Technical College

Atlanta, GA
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School Details

  • Type: Technical College
  • 14 students completed this program

Programs

  • Advertising and Marketing (C,A)

Georgia Piedmont Technical College

Clarkston, GA
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School Details

  • Type: Technical College
  • 18 students completed this program

Programs

  • Advertising and Marketing (C,A)

Clayton State University

Morrow, GA
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School Details

  • Type: 4-Year Public College
  • 21 students completed this program

Programs

  • Advertising and Marketing (B)

Chattahoochee Technical College

Marietta, GA
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School Details

  • Type: Community College
  • 18 students completed this program

Programs

  • Advertising and Marketing (C,A)

Gwinnett Technical College

Lawrenceville, GA
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School Details

  • Type: Community College
  • 27 students completed this program

Programs

  • Advertising and Marketing (C,A)

Reinhardt University

Waleska, GA
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School Details

  • Type: 4-Year Private College
  • 6 students completed this program

Programs

  • Advertising and Marketing (B)

University of West Georgia

Carrollton, GA
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School Details

  • Type: 4-Year Public College
  • 81 students completed this program

Programs

  • Advertising and Marketing (B)

Lanier Technical College

Oakwood, GA
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School Details

  • Type: Technical College
  • 6 students completed this program

Programs

  • Advertising and Marketing (C,A)

West Georgia Technical College

Waco, GA
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School Details

  • Type: Technical College

Programs

  • Advertising and Marketing (C,A)

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Overall Rating: 5 / 5 Stars

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ACCEPTANCE RATE
56.65%

FINANCIAL AID RATE
94%

STUDENT:TEACHER RATIO
21:1

FINANCIAL AID AWARD AVG.
$7,112