Contact Information

General Contact

Admissions Office

Financial Aid Office

ACCEPTANCE RATE

nan%

FINANCIAL AID RATE

53%

STUDENT TEACHER RATIO

19:1

DEGREE OFFERED ONLINE

168

FINANCIAL AID AWARD AVG.

$3,315

Average Grants + Scholarship Aid Awarded to Undergraduate Students

Percent of Full-Time Undergraduates Receiving Financial Aid

Percent of Students Paying In-State Tuition vs Out-of-State Tuition

School Map

Advertising and Marketing Degree

The advertising and marketing program at University of Maryland – University College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maryland colleges that offer advertising and marketing degrees.

University of Maryland – University College (UMUC)

4501 N Charles St, Baltimore, MD

The University of Maryland - University College (UMUC) was founded in 1947.  It has many timely and cutting-edge programs that reflect global change. UMUC is headquartered in Adelphi, Maryland, but offers classes in other locations such as Washington, D.C., Europe and Asia.  Its online courses are offered to students worldwide allowing for distance and accelerated learning from anywhere.  In fact, UMUC is a world leader in online education.

UMUC enrolls many active duty military personnel, reserves, dependents and veterans. It offers courses at more than 130 military installations around the world.

Through the "UMUC 411" program students can "test-drive" classes online by navigating class discussions with tabbed browsing, using advanced text editing features to communicate, and sending private messages to professors and classmates.

Academics

UMUC has two academic terms, spring (running from mid-January through mid-May) and summer (running from mid-May through late August or early-September for some MBA programs).  There are no classes in October, November or December.

UMUC offers both undergraduate and graduate programs.  Students may choose from more than 100 programs offering bachelor's degrees and minors, undergraduate certificates, master's degrees and specializations, doctoral degrees and graduate certificates. Many timely industries are represented in UMUC programs including management, information technology, homeland security and more. Courses are offered daily, on evenings and weekends, online or in a format that offers both on-site and online study courses.

Students pursuing a bachelor's degree may choose from the following majors, many of which also include minors.

Bachelor of Arts:

  • Asian Studies
  • Communication Studies
  • English
  • Graphic Communication
  • History
  • Humanities

Bachelor of Science:

  • Accounting
  • Business Administration
  • Computer and Information Science
  • Computer Information Technology
  • Computer Science
  • Computer Studies
  • Criminal Justice
  • Cybersecurity
  • Emergency Management
  • Environmental Management
  • Finance
  • Fire Science
  • General Studies
  • Gerontology
  • Global Business and Public Policy
  • Homeland Security
  • Human Resource Management
  • Information Systems Management
  • Investigative Forensics
  • Legal Studies
  • Management Studies
  • Marketing
  • Political Science
  • Psychology
  • Social Science

Available for the Bachelor of Technical and Professional Studies:

  • Biotechnology
  • Laboratory Management

Students pursuing master's degrees may choose from the following majors. The Master of Science degree also offers specializations or dual degree options.

Master's Degree:

  • Accounting and Finance
  • Acquisition and Supply Chain Management
  • Biotechnology
  • Business Administration
  • Criminal Justice
  • Cybersecurity
  • Distance Education
  • Education
  • E-Business
  • Emergency Management
  • Environmental Management
  • Finance
  • Health Care
  • Homeland Security and Information Assurance
  • Human Resource Management
  • Information Technology
  • International Management
  • Management
  • Marketing and Public Relations
  • Nonprofit and Associate Management
  • Project Management
  • Software Engineering
  • Technology Management
  • Telecommunications Management

Doctorate Degree:

  • Doctor of Management
  • Doctor of Management in Community College Policy and Administration

Student Life

UMUC offers career development to students and alumni through its Career Quest program and many job fairs and career services.

Satellite Campuses

UMUC is headquartered in Adelphi, Maryland, but offers classes in other locations such as Washington, D.C., Europe and Asia.

Community Life

UMUC has a strong social media presence and online community to help connect its thousands of online students to the UMUC experience.  (http://www.experienceumuc.com)  All onsite UMUC student services like library resources, clubs and societies and career services and more are available online.

There is no campus housing offered at UMUC.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. UMUC offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

 Graduates
Male26
Female46

Students by Race (2019)

 Graduates
Asian5
Black13
Hispanic3
White39
Multiple Races3
Unknown9

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Upon completion of the Advertising and Marketing program at University of Maryland – University College, most students have pursued careers in the following fields:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

  • Baltimore-Columbia-Towson, MD
    • Total Employment: 1
    • Average Hourly Rate: $65.46
    • Average Annual Salary: $136160

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Admission Requirements & Details

The information regarding admissions below may provide a better idea of the applicants University of Maryland – University College accepts. The details may include application requirements and recommendations, as well as any AP or college credits that may be transferred.

College Credits Accepted

  • Dual Credits
  • Life Experience Credits
  • AP Course Credits
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Academics & Student Services

Student Services

To help students and alumni, University of Maryland – University College may provide student services including:

  • Online classes
  • Weekend and night classes available
  • Academic counseling for students
  • Employing students to lower education costs
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