Contact Information

General Contact

Admissions Office

Financial Aid Office

ACCEPTANCE RATE

65.82%

FINANCIAL AID RATE

79%

STUDENT TEACHER RATIO

19:1

DEGREE OFFERED ONLINE

10

FINANCIAL AID AWARD AVG.

$5,874

Average Grants + Scholarship Aid Awarded to Undergraduate Students

Percent of Full-Time Undergraduates Receiving Financial Aid

Percent of Students Paying In-State Tuition vs Out-of-State Tuition

School Map

Advertising and Marketing Degree

The advertising and marketing program at University of Wisconsin – Parkside prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

University of Wisconsin – Parkside

800 Algoma Blvd, Oshkosh, WI

University of Wisconsin - Parkside provides a variety of program options for students to aid them in their growth and development. The school is located in Kenosha, WI and publically funded. Enrollment at University of Wisconsin - Parkside exceeds five thousand yearly.

Areas of study available at UW-P include but are not limited to:

  • Business And Marketing Studies
  • Security And Protective Services
  • Biological And Biomedical Sciences
  • Recreation And Fitness Studies
  • Psychology

Students applying for admission are most often asked to submit an application, transcripts, records, standardized test scores and any requested personal statements, which will then be reviewed by admissions staff. Most students accepted to University of Wisconsin - Parkside score in a range of 18 to 23 on the ACT. 83% of those students that apply are accepted to this school, of which 53% choose to attend.

Tuition & fees at University of Wisconsin - Parkside are different for in-state and out-of-state residents. In-state tuition costs approximately $7,600 per year with out-of-state tuition costing $16,000 annually. On-campus housing is available for students and costs around $4,400 per year. Some students at this school may be eligible for financial aid, which is typically offered as scholarships, grants, and loans.

The mascot for University of Wisconsin - Parkside is the "Rangers", and they participate in intercollegiate sports through the oversight and organization of the NAIA. Athletic programs available may include the following:

  • Baseball (NCAA Division II)
  • Basketball (NCAA Division II)
  • Track & Field (NCAA Division II)
  • Golf (NCAA Division II)

To see a full list of academic programs offered, enrollment information, student services, and more, please take a look at the school's website at uwp.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Wisconsin – Parkside offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

 Graduates
Male12
Female13

Students by Race (2019)

 Graduates
Asian1
Black2
Hispanic6
White15
Multiple Races1

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Students who have completed the Advertising and Marketing program at University of Wisconsin – Parkside, have entered into some of these more popular career paths listed below:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

  • Oshkosh-Neenah, WI
    • Total Employment: 110
    • Average Hourly Rate: $54.47
    • Average Annual Salary: $113310

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Admission Requirements & Details

The admission details below may give you an idea of the candidates University of Wisconsin – Parkside accepts. The details may include application requirements and recommendations, as well as any college credits that may be transferred.

College Credits Accepted

  • Dual Credits
  • Life Experience Credits
  • AP Course Credits
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Academics & Student Services

Student Services

To help support students, University of Wisconsin – Parkside may provide services to students including:

  • Online classes
  • Remedial instructional courses
  • Counseling assistance
  • Work study style employment
  • Assisting students to find work

Intercollegiate Athletics

University of Wisconsin – Parkside is a Member of National Collegiate Athletic Association (NCAA), with many of the sports being in the NCAA Division II without football classification. The most popular sports played are listed below:

  • Baseball (Eastern Intercollegiate Athletic Conf)
  • Basketball (Great Lakes Intercollegiate Ath Conf)
  • Track and Field (Great Lakes Intercollegiate Ath Conf)
  • Golf
  • Soccer
  • Softball
  • Volleyball
  • Wrestling
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